Case Study Of Ricoh Asia Pacific Pte Ltd.

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EXECUTIVE SUMMARY Ricoh Asia Pacific Pte Ltd (RA), incorporated in December 1996 Singapore. RA is unique to Ricoh Co., Ltd., Japan-headquartered in Tokyo and Ricoh Group operates in about 200 countries and regions. Operations, Service, and Product Offerings RA is a regional headquarter to cover Southeast Asia and Oceania, for the marketing and sales activities. Ricoh is a global technology company specializing in office imaging equipment e.g. Printers, copiers and fax machines, production print solutions, business solutions e.g. Manage Document Services and IT services. Ricoh spearheaded the era of office automation and for their clients in each country, through their subsidiaries and distributors in many areas for more than three decades. MARKET SUMMARY Ricoh has a common goal of development and cooperation the most valuable marketing knowledge and experience from different countries. Ricoh also providing the most excellent service for their most advanced office products and solutions together. However, customer satisfaction is still the most important future growth of Ricoh key factors. RA, mission is to provide excellence improvement of quality of living and drive sustainability, vision is to be the most trusted brand with irresistible appeal in the global market and values to be global company that dedicate the winning sprint, innovation and commit to the highest standards of ethics and integrity. Product Positioning Ricoh always believes in business oriented and

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