Chapter 1 INTRODUCTION Aim - The aim of this project is to test our hypothesis. We are investigating this topic to see if there is a significant relationship between the location of a market and its foot fall and sale and to illustrate our contention we will use the example of Big Bazaar and Sabka Bazaar. Location of Big Bazaar Big Bazaar is located in Noida, India U.P. Big Bazaar is located in one of the biggest malls in India and it shares its location with one of the busiest metro stations in Noida. It is situated in one of the most commercialized sectors of the city. Fig 1.1 – Map of India Sabka Bazaar on the other hand is in a location where only local residents are the frequent visitors. It is in a market which has shops like …show more content…
Big Bazaar has a larger sphere of influence and many people visit it because of its range of services. Hypothesis 2 – Big Bazaar has a larger extended Sphere of Influence than Saba Bazaar while Sabka Bazaar has larger immediate sphere of influence. Hypothesis 3 - People will be willing to travel longer to visit big bazaar rather than sabka bazaar. Hypothesis 4 - Big Bazaar will appeal more to younger generation of shoppers due to its variety of products. PREDICTION The sphere of influence of Big Bazaar would be bigger as they are likely to have more variety of products and better quality of services as Big Bazaar is comparatively a bigger brand with greater resources and has influenced the market for a longer period of time. Big Bazaar can also offer more schemes to its customers and carry out huge marketing campaigns to attract customers of all age groups. Big Bazaar has chain of outlets at numerous locations. Sabka Bazaar, on the other hand, is a smaller shop with a limited range of products. They have lesser resources in comparison to the Big Bazaar. It is located in a normal market place which caters to the neighborhood primarily. Both Sabka Bazaar and Big Bazaar sell low order goods making the comparison
They too are owned locally and are considered a department store as well. Their value proposition of “Shop 4 Less” is very attractive, but at the same time the quality of the products is not so attractive. If an individual is putting together a quick, last minute party he or she may find all that is needed at Shop 4 Less, but might not get the quality they would if they were to buy their products at Moylan’s Party World (if Moylan’s Party World even carried the same product). A lot of the party supply products found at shop for less is equivalent to the products found at The Dungeon: the difference is, of course, in
These are explained below. B2B’s and B2C’s are both communications directed to people. Whether this be towards a business or to a customer, they are trying to market their products and services to their desired target audience. Another similarity is B2B’s and B2C’S both need to build a brand.
While everyone has an understanding of freedom, sometimes peoples own definitions can contradict what someone else believes freedom is. During the beginning of the revolution period freedom was saw by many as a concept that only whites could practice. Not even all whites could practice freedom in the beginning; liberty was only for the white land owning men in this time period. Throughout time, slavery began to change the minds of many whites of what freedom meant and you could obtain freedom. This happened through various ways.
The silk road was helpful to the people in china, central asia, Africa, and India/all the way to Rome and beyond because of the trade routes the silk road was able to have the right resources to make it successful and helpful to others who trade. Transition + Your own original Reason, Detail, or Fact For example, where the trade routes went across most of the whole entire world. For, trading horses, orange seeds, grape seeds, or anything popular or needed during their time made the trade routes easier so they wouldn’t have to travel all the way to go trade and get what they had needed. One supporting Example or Evidence from text or source document To explain, in the article “The Silk Road” it says, the silk road has been an important part of success domestication of the camel which was an animal that could carry heavy loads over
Selfridges, also known as Selfridge & Co., is located in the United Kingdom and well-known and unique because of its history and how it currently operates. Selfridges was established by Harry Gordon Selfridge on 15 March 1909. It is a chain of high-end department stores whose flagship store on London’s Oxford Street is the second largest shop in the UK. Since 2003, Selfridges has been under the ownership of Galen Weston and has its stores at Oxford Street in London, in Birmingham and at Trafford and Exchange Square in Manchester. Selfridges won the Best Department Store in the World at the Global Department Store Summits in 2010, 2012 and 2014 (Selfridges, 2015a,b).
Why has Loblaw’s strategy been successful? Loblaw success can be attributed to its efficient operations, its customer loyalty programs, the popularity of its private label brands, and large-scale purchasing efficiencies. Loblaw has showed a good understanding of the Canadian grocery market due to its time-tested strategy. The company has presence in virtually all Canadian provinces with a tailored value chain that helps them achieve high revenue and standards. Additionally Loblaw offers competitive wages and benefits.
The management at Zappos attracts customers through exceptional service that has created a “WOW” philosophy and embedded it within the fabric and culture of the company. Zappos has several competitive dimensions in which they compete with other online retailers in the market. The company has always maintained its sales growth rate on the long-term basis at a certain output level. Therefore, the competitive advantages of Zappos have always been sustainable. The corporate culture of the company is nurtured and developed by its management team.
The large anchor stores are usually strategically located at the end points of the shopping mall. The placement of the stores are easily accessible and offer ample parking. Internally, the floor plan is tactically set up to draw the attention the consumer. The mall entrance for both stores opens up to cosmetics, perfume, shoes and ladies apparel. These areas generally account for more than 40% of the store sales.
New companies would want to capture some of the market share and profit. Economies of scale Item purchase in bulk, the company able to benefit from economies of scale. Therefore, allowing them to have the advantage on cost competitive Courts offer a variety of products. If there is
Wal-Mart has been experimenting in smaller places rather than usual big cities. Wal-Mart proclaimed that they are planning to open %40 of their store openings over next years with small store formats. The SWOT analysis indicates us relevant information about the current threats of Trader Joe’s. The threat analysis indicates that there is huge rivalry in the market, having no technology and substitute companies creates big threat. The substitute threat and brand name items are concern for Trader Joe’s and competitive advantage.
Rivalry among competitors: High: Grocery chains have been growing at a steady rate in the past few years and so has been the competition. Loblaw faces competition from 4 leading chains: Sobey’s(14.7%), Metro(7%), A&P(5.9%) and Canada Safeway(7.4%). In addition to the local retailers, Loblaw’s also faces competition from global retail chains such as Walmart, Costco etc. Internal Analysis: SWOT: Strengths: 1.Largest food retailer in Canada. 2.
It is a place with good aura, food, service, and basically for people to have a lovely time. As a result, it is pretty simple to say that Siam’s ambiance is to promote a good time. Siam combines a certain degree of local adaptation in food and environment that initially appears like matter out of place with traditional aspects of cuisine to craft a Thai authenticity while making customers comfortable with its exoticness. These patterns indicate that a broader trend towards hybridisation, in traditionally ethnic cuisine, is definitely in effect.
Nordstrom has central business districts that are chosen as other stores located within real estate, which attracts the same target market. Nordstrom’s inventory is meant to have more urban/prosperous consumer in mind. Nordstrom’s CBD locations serve as ports for public transportation, and pedestrian traffic. With Nordstrom being in the center of downtown, means being close to very affluent residents who are less price sensitive in their shopping likelihood.
How was the world interconnected in the early modern period, according to the introduction by Pomeranz & Topik? In what ways did the non-Western “peripheries” still have influence in their economic roles? The world was interconnected in the early modern period by trade. Many different countries traded goods with each other, and adapted different cultures and traditions.
Inside the company, their organization structure is simple and employees work with high participation, so that the whole company runs efficiently. All above allow ZARA to provide products with lower price. ZARA has a flat organization structure, which emphasizes a decentralized decision making approach; The design team are relatively independent; Store managers have more responsibilities. Team structure is important for operating organization