Case Study Of Samsung Electronics

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Many people believe that Samsung is one company that produces all these products that we see the Samsung logo on them, but this is not true, as the Samsung Group has a large number of subsidiary companies, one of which is Samsung Electronics, the focus of our conversation.

Samsung Group started its business in 1938, after almost thirty years, Samsung Electronics was founded, and was mainly produces TVs black and white cheap. In the seventies it acquired the semiconductor sector and a semiconductor, which defined the future of the company.

The Samsung Electronics Co., one of the largest technology companies in the world in terms of revenue, and its branches are located and their plants and operations in 61 countries around the world and employs
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But why include the new management initiative?

1. Focus on the long term

Samsung has changed the thinking and outlook of the Company to be designed to achieve short-term goals, to be a company focused on long-term goals. In 1993, Samsung changed the logo and became the company's name is written in English in order to be of interest to consumers around the world. And it focused on high-quality products that are made and resources invested in the continuous research and development to gain access to the benefits of new products is always high and always quality.

In one of the stories told on the subject of quality that after gave Samsung the Director of the South Korean president a cellular and emerged as some manufacturing defects very simple, was the reaction of the Director that he burned the entire productive installment of which was the 25 thousand sets in front of the eyes of the workers, and this position has had a the impact of significant myself to have a confirmation of the company's commitment to the highest possible quality in accordance with the criteria you specify.

Commitment to
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And Samsung was the primary focus at the end of the nineties is the development of the segments and connectors within the company. Between 1998 and 2003 Samsung invested $ 19 billion in the construction of new plants for processors and chipset, and this is what confirms directed the company to compete through the manufacture of products ranging from their own hardware processors and connectors. This self-help provided to the company a large number of competitive advantages the most important cost reduction and secure the necessary number and timely pieces compared to other competitors who were asking these materials from external suppliers as well as they do not put themselves at the mercy of the market and supplier and thus
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