Case Study Of Sangle Company
CHAPTER 2
STRATEGIC INTENT
Vision
Sanglé envisions itself to be one of the most well known online retail shoe stores in Manila.
Mission
Sanglé’s mission is to provide fun, feminine and affordable footwear to young ladies. Sanglé strives to be a part of every young woman’s staple wardrobe pieces. Sanglé will persistently aspire to enforce the required drive to achieve its vision.
Objectives
Sanglé is committed to practice harmonious relationships with its stakeholders. Strengthened relationships with stakeholders mean that Sanglé has gained the trust of its stakeholders, such as suppliers, customers and employees, and in return, these stakeholders believe in Sanglé. Sanglé intends to offer footwear made of high quality materials and to process
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Sales
Sanglé must acquire sales to know that one of Sanglé’s core values, charm, has been effectively addressed. The sales will indicate the number of customers who have been enthralled with Sanglé’s fun, feminine and affordable footwear. Sales may be acquired through online selling, direct selling, which is through personal meet-ups or bazaars.
Price of the product
The price of the product is important to meet the target market’s ability to buy the product. In line with one of Sanglé‘s core values, quality, Sanglé will make sure that the quality is in accordance with its respective monetary value. Thus, the price of the product will be based on the costs incurred from the production of the footwear and operations of the business. Sanglé will make sure that the price will not exceed P1000 to make it affordable.
Quality of the
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Moreover, Sanglé will ensure the comfort and durability of the product through prototyping and test-wearing the products.
Excellence of service
To attain Sanglé’s core value, speed, Sanglé must provide excellent service to its customers in terms of transacting with customers in a quick, convenient and orderly manner. For Sanglé to be able to provide excellent service to its valued customers, Sanglé’s team members should be friendly and optimistic. These team members are the ones who will handle all transactions with customers. Through this, Sanglé will be building harmonious relationships with its customers.
Brand name
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