Case Study Of Sangle

CHAPTER 3

MARKET ANALYSIS

Demographics

2010 City of Manila Female Population:

Female Age Group Female Population

15 – 19 86, 350

20 – 24 90, 717

25 – 29 82, 234

TOTAL 259, 301 Source: National Statistics Office, 2010 Census of Housing and Population

The summary of the 2010 female population aged 15-29 in the City of Manila shown on the table above is gathered from the Philippine Statistics Authority. The female population aged 15-29 amounted to 259, 301 in total. The population in the City of Manila is presumed to continuously increase over the years. The increase of the population between the years of 2000-2010 resulted to an annual population growth rate (PGR) of 0.44%. The population of the City of Manila is expected to double in 159

Majority of Sanglé’s target market are students or undergraduates. This is essential in Sanglé’s pricing because Sanglé wanted to attract its target market from its affordability. Since majority of its target market are students, the prices of the products should also be student friendly.

Highest Educational Attainment Total HS Undergraduate 1 HS Graduate 29 College Undergraduate 349 College Graduate 27 Master's Degree 16

TOTAL 422

To further narrow down the results of the survey, Sanglé wanted to know the highest educational attainment of its respondents to be able to know more about its target market. The price of the products should be allowance friendly since majority of its respondents are undergraduates allowing Sanglé to conclude that these respondents use their allowances to purchase products.

Shoe size Total 5 36 6 57 7 135 8 84 9 59 10 41 other 6.5 3 7.5 3 9.5 3 12 1

TOTAL 422

The shoe size is another essential part of the survey because it tells Sanglé which of the sizes should be produced more than the other sizes. This data pertains to what sizes should be produced more. Sizes 6, 7, 8 and 9 are given heavier weight because it is the common size of its chosen target

Materials are chosen from a wide variety of swatches available from the supplier. About a month is needed for the production of one batch of Sanglé’s sandals. A representative from operations will be monitoring the production of every batch to ensure quality instilled in the products made. Sanglé also has product return, wherein the scheduling of the production will be made by the same representative from operations for the monitoring of the production and will be scaled to fit the desired timeline. The representative from operations will monitor both the production and scheduling using Sanglé’s computers. At least 12 pairs are produced per batch and each sandal is thoroughly examined by the same representative from the operations department for any damages as soon as Sanglé’s owners acquire it. Cutting dyes and Shoe lasts are molded by the manufacturer to make cutting of patterns for the design easier. Sanglé’s terms with its suppliers mainly consists of payment terms and production terms. For the production terms, Sanglé must give ample amount of time, around a month, for the production of each batch. For its payment terms, Sanglé’s suppliers trust us enough to give full payment after all the requirements are met and the products are on