It is important to note that Porter’s ‘winning formula’ consists of selecting an industry to excel in, performing an analysis of its industry position, and maintaining this position to generate competitive advantage. The strategy here is to focus on the industry and outcompete rivals. The internal workings and assets of the firm is not of concern. As a response to Porter’s framework, the discipline of business strategy has developed a model concerned with matters internal to the firm. The resource-based model ignores the idea of the industry and focuses on how the unique capabilities and resources of a firm provide the basis for strategy.
RELIGION V/S SPIRITUALITY: THE BLURRING LINE By Sahil Chopra (PGP/17/343) Submitted in partial fulfilment of course on Business Research methods No portion of the work referred to in this proposal has been submitted in support of an application of another degree or qualification of this or any other university or other school of learning. Acknowledgement Writing a business research proposal is a very challenging aspect of a student’s life. This however would not have been possible without the encouragement of few people. I take the opportunity to thank them. I would like to express my sincere thanks to Professor Arun Abraham Elias, Victoria Management School for giving me the opportunity to work on this proposal and for
Purpose: Statement of Problem/ key issues The purpose of this case study is to identify the alternative means of marketing the Bryant Pharma product Seflex. The company is looking for an immediate boost in the sale of the brand. The vice president of the marketing division of geriatric products of Bryant Pharma came up with a marketing strategy in which interview style commercial about the benefit of Seflex will be produced in which Jeanne Alyson a 1940s movie icon will talk about the benefit of Seflex and how it reshaped her life. The problem is Joe Bryant, the new CEO of the company is not satisfied by current promotional programming and consider them as “Off Brand” Background/Situation Analysis: The Bryant Pharma is looking to boost the sales of its major drug as the patent of the drug will expire in 2 years. The product promotional campaign proposed by Laura will cost about 1 million to Bryant Pharma.
Schindler’s core competencies of building their basic S001 elevators were centralized and other parts for the elevator were outsourced locally in India by Napoli. R&D was also centralized in Europe. Napoli did have a local marketing and sales team in India who were in charge of gaining new contracts and was also starting to form some local partnerships as well. While this international strategy can be successful in certain situations depending on the product offered, cultural differences, and market demand, I think it would be more beneficial for Schindler to adapt and shift towards a transnational strategy. By doing this, it would allow for greater efficiency, learning from the local environment, and flexibility when unforeseen changes occur.
It is critical to keep the same pace with the nowadays trends in the business environment that tend to change, and if a company is unable to transform accordingly, it will fail. Moreover, the author uses companies such as Kroger and A&P to apply an extended comparative analysis and investigate the significance of realizing the factors and trends within an organization or business environment. The Kroger company was beneficial in understanding the direction of improvement of a grocery industry which was made at the cost of full change of companies image and the marketing of the stores. However, the recognizing of a trend helped to adjust the business and become more beneficial. The second example which is A&P failed to adapt its business because it did not want to make a significant change in the company's strategy that resulted in the collapse of the
As one can see from the above described case study about Henkel and the logo for Pril, crowdsourcing campaigns can go wrong and damage the company’s reputation. Participants of crowdsourcing projects want to actually have an influence in the work. In Henkel’s campaign the designs were mostly pre-defined and let the participant express very low creativity. Also the fact, that all designs were first checked internally and only then published on the website, left the participants feel not taken seriously by the company. The low expectation of their customers also guided the customers then to upload childish designs circumventing the predefined designs and using the pencil tool from the menu.
Milton Berle once said, "If opportunity doesn't knock, build a door," which is a prominent quote that highlights the motivational perspective startup companies should adopt to be successful both financially and functionally. Crescent Pure's founder, Peter Hooper, had motive in mind and that was to create a product alternative to energy drink and performance-enhancing drinks. The innovation of an organic, all-natural beverage that has herbal stimulants and electrolytes led to the creation this company, essentially the door he built. As with any startup, Crescent has to determine who the target market is and the perspective to establish in order to engage these consumers. The two positioning strategies that are under consideration are the energy
It is pertinent to engage them for a joint venture as it adheres to the standards and business conduct behaviour of Hongkong Land. Other than the company’s respectable disciplines, the professional and knowledgeable experience from Keppel Land in Singapore’s residential and commercial market will be another benefit. Being a leading prime office developer in Singapore, Keppel Land will bring in high quality tenants from its high reputation and standards, especially those tenants who previously engaged with Keppel Land. Its brand name will simultaneously aid in marketing of the project as a whole as well as building up network for Hongkong Land. Besides, Hongkong Land had previously worked with Keppel Land before in the successful development of the Marina Bay Financial
• Short-term focus – Strategy to develop long term focus which will generate long-term growth and sustainable profits. • Over-dependence on local economy – I believe Grace Kennedy Foods can become a partner to multinational like Proctor and Gamble etc. Once Grace Kennedy Food understand their industry, they need to evaluate the company’s competitive assets so they can have a competitive advantage in their market (Dawar, 1999-2003). How can they overcome—and even take advantage of—their differences with competitors from advanced industrial countries? Many of these managers assume they can respond in one of only three ways: by calling on the government to reinstate trade barriers or provide some other form of support, by becoming a subordinate partner to a multinational, or by simply selling out and leaving the industry.
Starbucks recognised that it is important to develop and train staff using Best Practice to deliver world-class customer service which they saw as crucial to the company’s success. Starbucks focuses on building a deeply talented and committed work force from top executives to front-line staff by using HR tools (horizontal alignment). According to (Drohan, et al., 2009), in their study on the challenges facing Irish hotel Industry in this recessionary time, they found out that international hotel chain Ritz-Carlton used best practice to deliver excellent customer service, firstly by creating superior service, then by utilising the ingenuity of their employees with respect to creating positive relationships with guests, thirdly using technology to create customers data-base and finally, effective use of employees communication skills and personalised services, all these practices were used to get competitive advantage over rivals (Drohan, et al.,