Lada Swot Analysis

1. Description of the field of business, products/ services of the company, position on the market and strategy

Lada is a brand of cars that’s been manufactured in Russia since 1970s by AvtoVAZ company. AvtoVAZ is the largest car manufacturer in Russia, producing over 400,000 cars a year. Lada’s main market is Russia, where it has 20% market share among other car brands, being the most popular car brand on Russian roads. AvtoVAZ also exports cars to other countries in Asia, Europe and some countries in South Africa. However, export makes less than 10% of total sales.

Smolensk-Lada is a largest and oldest Lada dealership in Smolensk district in Russia. They provide a lot of different services: selling new cars, buying and reselling used cars

The evaluation of your own strengths and skills

My main strength is my passion for IT. Even though it does not mean much by itself, it gives a lot of motivation to work hard, develop my skills and learn something new every day. And that helped me a lot during this training, because even at times when I didn’t know how to do something, I was learning and getting to the root of the problem very quickly.

Though, there is still a room for development. My main weakness was a lack of hands-on experience. I have a lot of theoretical knowledge, but a job like this still requires you to know what you are doing. When a problem with a computer comes up, I may know how to solve it in theory, but in order to actually solve it, I still need to read a few guides and manuals. Though, I don’t consider this a big problem, because this is what such practical training are for – to get experience.

3.3. Language and communication skills demanded in the work

Even though, as I mentioned earlier, sometimes I was given tasks that were not exactly useful or valuable for my professional development, this practical training still turned out to be very beneficial for my education nonetheless, because I still learned new skills and mastered existing ones.

4.3. Expectations of your future career on the basis of the gained experience

As I learned from my own experience, if you want to find a job, even if it is an entry-level or even unpaid internship, you still have to have some kind of work experience. So now that I have in total of 5 months of work experience, I feel a lot more confident applying for a job because now I know what I’m looking for in my career, I know what I can offer and what I still need to work on.

4.4. Evaluation of the work placement, the company, the guidance

The guidance at Smolensk-Lada was very good. As I already mentioned, the other system administrator who I worked with was extremely nice to me and always helped me in case I had any trouble. Other employees were also nice, I never had any conflicts during my practical