Case Study Of Starbucks: The Coffee Shop Company
Starbucks: The Coffee Shop Company
Darrell Jones, Earnest Workmen, Amanda Anguiano
Brenau University Starbucks: The Coffee Company
The Original Starbucks
This report is on the Starbucks coffee shop company. Starbucks was founded around 45 years ago in 1971. Its first store was located at 2000 Western Avenue in Seattle, Washington until 1976, when it moved its operations to Pike Place Market, Elliott Bay, Seattle, Washington, U.S. where they began selling espresso coffee in 1986. The three founders Jerry Baldwin, Zev Siegl and Gordon Bowker were former students of the University of San Francisco. Their plan was to sell high quality coffee beans and roasting equipment. They did not know at the onset the company would become so successful.
In 1987 Howard Schultz took the opportunity to purchase the company from the original owners. He then set his goals on opening new outlets outside Seattle. By the year 1989, the popularity for Starbucks
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to joinin. Starbuck has hired 6,500 veterans nd military spouses
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