Toothpaste Case Study Essay

This study adopts the use of case studies of Sy-Changco et al. (2011). Based on Sy-Changco et al. (2011) the interviews were conducted with eight marketing managers of multinational consumer goods companies in the Philippines [one each from Nestlé, Kraft, Universal Robina Corporation (URC) and L 'Oréal, and two each from Procter &Gamble (P&G) and Johnson &Johnson (J&J)]. The interview results show that the perceived top four factors favoring sachets are affordability or minimal cash-out for the consumers, accessibility, availability or the convenience of the smaller packs, and setting of dosage that facilitates control over consumption. All the eight executives, regardless of product category, agree that sachet marketing has succeeded in the Philippines because of the low cash-out for the consumers, given the "total proposition of price and volume" for their immediate needs. It can be adjusted for promotional use, as

Children when asked by their mom to buy toothpaste they would say to the sari-sari store attendee ‘tao po meron kayong colgate?, yung close-up po?’ this is because it was retain in our heads that toothpaste is Colgate, while laundry soap are Tide not even noticing that it was a Brand. Now a day’s more and more brands and a wide of variety of items are keep on innovating and available to the store even the most expensive brands are now available i.e Sensodyne

With sachet tons of options are available, you can get them in just right amount, you can get anything and everything, shopping becomes easy, hassle free and breezy. Tingi-tingi or sachet that we called brings affordability and ever-so dependable. In which small packages this days, you probably ask yourself that there are thing that are much easier rather than thinking outside the box (Alano,