Case Study Of Target Corporation's Failure Extent To Enter Canada

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Target Corporation’s failed attempt to enter the Canadian market is a business story that interests me because it shows the missteps that companies can take when trying to expand to internationally. I am extremely interested in both company culture and international business, so I feel that this story reflects both of my interests. When Target began its expansion, it was heavily criticized because it did not make any modifications to its concept for the Canadian market. This included failing to take into account Canadian shopping habits and not managing inventory for the Canadian consumer. Target has one of the strongest examples of corporate culture, but this culture of how to run its stores proved to be limiting when it did not make the necessary

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