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Case Study Of Tata Motors In India

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Executive Summary

The automobile industry is one with a revolving door of brand ownership and development among a limited number of conglomerates. It is an industry which has a lot of nationalism underneath. Between 2005 and 2008, U.S motor vehicle production declined 13% while China’s production increased 63% and India’s jumped 51%. The disparity between the Eastern and Western markets reflected global economic slowdown which favored cheaper and more fuel efficient vehicles.
Tata Motors Limited has both strategic and economic gains from the acquisition of Jaguar and Land Rover. The deal would allow the company in to get a global image as well as entering the prestigious segment of the worldwide automobile market. After this deal, Tata Motors who produced the cheapest car in the world (The Nano) and also expensive and luxurious vehicles such as Land Rover and the Jaguar.
In this paper we will try to analyze the situation around Tata Motors bid for JLR and if it should go ahead with the acquisition of Jaguar and Land Rover. Or should Tata stick with its current image of economic cars and go through an economic growth.

Introduction

Established under the parent company, Tata Group, in 1945, Tata Motors Limited has become India’s largest automobile company. It was the first Indian automobile company to list on the New York Stock Exchange. Tata Motors began manufacturing commercial vehicles in1954 with a 15-year collaboration agreement with Daimler Benz of Germany.

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