The firm is a multinational enterprise, with offices in 10 different countries and car stores in some 25 countries. Its main product line is the Tesla electric cars, currently consisting of three models: the Tesla Model S, Model X and Model 3. The Model 3 was launched in 2017 and is aimed at the lower spectrum of the EV market, whereas the model S and X are high-end cars serving the ‘premium’ segment. In this essay, I will examine Tesla’s
Tesla’s current organizational structure includes three main features • Global hierarchy - Global hierarchy refers operational offices are set oversees for international business, it allows Tesla to control their operations internationally. (Dyer & Gregersen,2016) • Chairman & Chief Executive Officer • Chief Financial Officer • Chief Technology Officer • Vice President – Vehicle Engineering • Vice President – Powertrain Operations • Vice President – North America Sales • Chief Designer • Vice President – Manufacturing • Vice President – Autopilot Hardware Engineering • Vice President – Worldwide Services & Deliveries • General Counsel • Global centralization - Global centralization is the structure which allows Tesla can control the whole
Tesla has not historically employed a cost leadership strategy; one can observe that their plans are to become one broad cost leader in the entire Electric passenger vehicle segment targeting Middle class rather the premium luxury segment. The focus is all shifted from A Niche differentiator to a Broad cost Leadership strategy. Fostering an Ecosystem around Electric Vehicles would help only Tesla. More the Suppliers lower the cost would be and more widespread the technology with diminishing incentives for innovators. So Tesla needs to see the right time to Milk the EV Cars as being a first entrant before the market becomes total oligopoly in
3.Company Strategy For a company like Tesla, or any other company, having a defined and attainable strategy for the future can determine its success or its failure. Tesla’s strategy has been to emulate typical technological-technological products life cycles and initially enter automotive market with an expensive, high-end product targeted at affluent buyers. As the company, its products, and costumer’s acceptance matured, it is moving into a larger, more competitive markets at lower price points. Musk constantly maintained from then beginning that “Tesla’s long term strategic goal was to create affordable mass market electric vehicles” (Fehrenbacker). One innovative element of Tesla’s strategy is its distribution methods.
 Competitor Analysis Tesla Motor is simply the leader in the product range of Electric Vehicle. It has placed itself in the market after a thorough working over the technology. Now after getting established in market it has created following barriers for its competitors. a) A technology for good quality of Lithium ion Cell batteries at
Tesla Motors, Inc. addresses stakeholders’ interests through a company social responsibility strategy that focuses on property and environmental friendliness of automotive products. Such company responsibility efforts profit stakeholders, whereas additionally boosting the company’s corporate and whole image. Investing in socially accountable stocks could be a fashionable strategy these days that aims to search out firms with a balance between solid money returns and social smart. Tesla Motors fits this description, it's laborious to beat Tesla once it involves investment in socially accountable firms. The California-based automotive company manufactures and sells nearly zero-emissions cars, that cause less hurt to the surroundings than gas-powered vehicles, thereby creating it a "socially responsible" company.
Company background Tesla Motors Company was established by Martin Eberhard and Marc Tarpenning in California 's Silicon Valley area in 2003. It is a company specialize in automotive and energy Storage technology that involves designs, manufactures, and sells luxury electric cars, electric vehicle powertrain components and battery products. The company believes that electric cars could be better than gasoline-powered cars and it will be the future trend of car market. Tesla committed to developing diversity model to suit different type of user requirement and each new generation of the car would be increasingly affordable.
Using a differentiated product, low prices, and smartly placed pop-up stores, Tesla Motors, markets Model S in their social media platform “Tesla Motors Supplier Portal”, as a new, reasonably-priced, eco-friendly car that it sells in regions resided by the desired target, which is the upper-middle class. Well, theirs is a social media marketing strategy. Through differentiation strategies, low prices, as well as efficient product placement, Tesla Motor’s marketing strategy is effective. This marketing strategy connects with the changes going on in the consumer decision journey in the modern world considering that they can view and customize their order right from their computer screens which does away with another step and raises efficiency.
Fast-forward 90 years; it has finally become a real possibility. In 2012, Google began administering their first autonomous vehicles, and they have been improving them ever since. Nissan announced that they are planning to release several driverless cars by 2020. In the UAE, Tesla motors, one of the leading companies in electric self-driving cars, signed a deal with the Dubai Government. They will open shop in Dubai, and the government will build charging stations all over the country.
It is a known fact that Tesla employees work long hours, and don't get paid as well as other tech companies, but they aren't taken advantage of because they KNOW very well what they are in for before signing the dotted lines. Tesla is a rigorous company, it's a marathon, and it's a boot camp. It isn't trying to attract talent with free stuff or benefits, it attracts talent through its core belief: are you crazy enough to change the world with