Case Study Of The Royal Biscuit And Edeling

All mergers are difficult. The international ones even more. The Royal Biscuit and Edeling GmbH have many problems to solve on their list. Significant differences in national and corporate culture, One-perspective thinking of key managers, Stereotyping about German and English workers, Lack of intercultural experience, Uncertainty and fear among employees and public due to the merger are the major problems. Royal Edeling will become world’s second largest food producer company if this merger takes place. The problems associated with this project mentioned above needs to be addressed. The solutions to these issues are simple and effective when implemented with diligence.

1) Define Clear Vision & Objectives:

Firstly, Callaghan must clearly define the vision and objectives of the project in terms of both, core strategic and financial goals. Clearly defined objective helps in making a strategy for the process of acquisition, and also helps top managers to resolve the issues. This will also eliminate the conflict between Michael Brighton and Dieter Wallach, who wish to implement the proven strategies that have already been followed in their respective companies. Callaghan should take the best of sides, Analyse and implement all new strategy that will suit both the companies. This will boost stakeholder’s confidence in the project and the employees to carry out the tasks assigned to them with self-assurance.

2) Hire Intercultural Specialists & Provide Managerial Training on