Toli Pars Company Case Analysis

Executive Summary

The Toli Pars company is one of the leading producers of cleaning and washing products in Iran. It is one of the oldest and most prestigious companies that has been operating in Iran for nearly a century. They have gained great relations with suppliers over the years and sell their products to more than 28 countries worldwide. During the political instabilities that Iran has been facing in the last century and economic crisis that effected Iran from international crisis to national economic crisis the company struggled to maintain its position in the market. They first held the monopoly of sales nationally for nearly fifty years but after the merge of other rivals in the market the company struggled to compete with new comers

In this report the Toli Pars company will be analysis in terms of their strategic methods, strength, weaknesses and prospect. The report will provide conclusions on the strategic methods used and recommendations on how the company can overcome the barriers of entering international

The company was moved to the industrial site of “Alborz” in Qzvin to be able to expand its production line to producing: washing powders, hand washing powder, dishwashing soaps, comforters, whitening detergents and etc. in the early 80’s with the population growth of 4% they starting advancing the capacity to 150’000 and they started selling shares to the public and moved from private to public share holdings.

Nowadays the Toli Pars company produces more than 200’000 tons of washing supplements, and it is the largest company of national production of washing powders in the middle eastern countries, and have near to 10’000 employees. They provide 57% of the washing powders and cleaning supplements of the 80 million population of Iranians and their products are sold in more than 28 countries