Case Study Of Uniqlo
Uniqlo is a Japanese apparel manufacturing and retail company, operating since 1949 when it was originally founded in Yamaguchi as a textile manufacturer. Since November 2005, Fast Retailing wholly owns Uniqlo as a subsidiary. Uniqlo successfully demonstrated the accomplishment of SPA (Speciality Retailer of Private Label Apparel) manufacturer retailer model when it opened its first store in 1984 by controlling the entire process entailing product planning, procurement, production, distribution and marketing. Uniqlo experienced huge growth due to its product quality and pricing strategy. The company had 837 stores at the end of August 2016 located in Japan and is presently considered a major global brand with over 1000 stores around the world. ("Our story | UNIQLO", 2018)
INTERNATIONAL PRESENCE
Uniqlo has been equally fortunate in its business Internationally since opening its first store outside Japan in 2001. Currently they have 958 stores around the world, the maximum being 560 in China, Hong Kong and Taiwan combined, 173 in South Korea, 144 in Southeast Asia and Oceania, 36 in Europe and 45 in the U.S. New store openings have been especially rapid in Greater China and Southeast Asia.
Uniqlo established Fast Retailing (Jiangsu) Apparel Co., Ltd. in China after separating from its parent company for its global operations. In 2002, Uniqlo opened four abroad outlets in London, England alongside their first Chinese outlet in Shanghai. They continued expanding overseas in
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