When deciding whether to purchase a Lululemon product, buyers consider the standard of quality the clothes are made out of. As a relatively expensive label, customers expect no less than a leading-edge fabric that promises comfort and durability to cater the needs of athletes. Rather than having to constantly replace their athletic wear, buyers demand a product that will promise longevity. A rising demand for many consumers are on the basis of whether a product is environmentally friendly or not. In meeting this demand, Lululemon chooses to use reusable bags as their packaging and uses organic cotton and other eco-friendly fabrics in reducing the carbon footprint left by clothes as much as possible.
One of the finest brands, the Micheal Kors provides the trendiest and unique range of bags. Female buyers can also find the cheap MK handbags at the online shopping portals, even the latest arrivals too. Women who like to sport fashionable stuffs for their different looks in formal or casuals will get dual benefits of carrying the essentials as well as flash them for style. Apparel: Similarly, the apparel category can be searched for branded clothes, whether it is casual wear, formal wear, sports wear and so on.
A person bought payed more to get a product with a brand name. Even though it was more expensive, it was worth it. “Is It Worth It”, by Scholastic Scope, examines the controversy of whether it is worth to pay more for brand names. Designer brands are worth purchasing because it makes a person feel where he or she belongs. First of all, wearing brand name labels makes a person feel like he or she belongs.
The company Fast Retailing Co., Ltd was found and established on 1 May 1963 in Japan by Tadashi Yanai. Presently, they have launched several apparel and lifestyle brand of UNIQLO, GU, Theory, Comptoir des Cotonniers, Princesse tam.tam and J Brand. UNIQLO was first, to be introduced by Fast Retailing in 1984. It was a brand created to provide comfortable causal clothing to everyone, women, men, kids and babies. A lifestyle wear that was made for all, for everyday activities.
Their goal and vision was to create factories that sold fashionable clothing at reasonable prices. A year later John Orr’s businesses were brought by Chiapinni and Cohen whom formed a group with BoE. They purchased all of John Orr’s businesses consisting of The Hub and Milady’s. Mr Price had gained capital from these department stores, and this capital was used for a new company called Staco.
ALDI specializes on its own labeled products brand, creates high quality products with fair features, designs and packaging, ALDI also focuses on the variety of products that are mostly needed in each and every household, so ALDI does not only offer food but also offers electronic products, clothes, household goods, health and beauty products. By creating ALDI’s exclusive own brands, ALDI can minimize the costs on the products itself, therefore listing low prices for customers; Also ALDI is fortunate enough for its high purchasing power from suppliers, therefore ALDI can bargain the best prices so it can keep low costs and low prices; Another several ways ALDI is minimizing costs is for example: cart renting, as well as ALDI’s re-usable bags to reduce costs and insure low prices and saving for customers. ALDI took into consideration the importance of locating its stores in places convenient for people and also accessible, also taking into consideration public transportation links and parking spaces available, creating online channels for customers to locate their nearest ALDI store; Yet unlike other supermarket ALDI is not opened for 24H, ALDI’s opening hours are at the times where people are most likely to go shopping to minimize cost. As mentioned before prices aren’t something ALDI can compromise on and one of ALDI’s strategies is minimizing costs for competitive
a. L’Oreal Paris symbolizes a luxurious and aspirational beauty conscious customer. The brand ambassadors for the same have been people renowned for their beauty conscious self. The noun ‘Paris’ in the name brings in the fact that the product has an apparent elegance that the ‘fashion capital’ of the world possesses. The value for this line of products would cater to a customer who seeks an apparent elegance in their commodity of interest. For the niche customer of a L’Oreal Paris product, price would come secondary to the quality and status symbol it would attribute.
Introduction Uniqlo is ranked as the 1st apparel brand in Japan (Fast retailing, 2014) and the 5th SPA (Specialty Store Retailer of Private Apparel) in the world (VFPress, 2012). The brand has demonstrated a strong development during the past years with around 818 stores worldwide, estimated at August 2015, (Fast retailing, 2014) and now, they are planning for an expansion to Vietnam market. This report will provide useful information which can be guidelines for Uniqlo’s strategy to enter a new market. The report covers four main parts: PESTLE analysis of Vietnam market; mode of entry suggestion; segments, targets and position process and 7Ps marketing mix. Question 1:
Consumer compare the prices of brands. And purchase the product with best outcome in low price but in many cases, consumer can pay more for better results. The product has design which attract the customer and easy to carry. Fashion leaders purchase the product which is more stylish and can satisfy their ego. The brand promotion has unique impact on brand image.
According to Anne Zimmerman in “Showdown over Showrooms”, Target corporation sent communication to its vendors requesting special products for their stores which would benefit them in price comparisons (Zimmerman, 2010). These products may come in the form of premium brands or lines of materials that cannot be found in other stores. This tactic would be a preventative measure against showrooming. The tactic could backfire on Target because suppliers understand that a large portion of costs associated with special brands for a select merchandiser are kept with the producer.
This market need to understand that the future consumer behaviors are towards a faster, convenient and on the go shopping. Department stores may start offering its customers not only a get and pay transaction, but offer them an experience of an ideal purchase environment and creating a new way to see its brand loyalty to differentiate from its greatest rival, the e-commerce. For instance, Target is offering its REDcard for clients to see more value and more benefits when they purchase at their stores. By doing this, they are increasing its customers witch of cost. Others are offering price comparison apps, so customers can access to the store prices and their competitors to show them the best deals.