ipl-logo

Case Study Of Vancl: E-Commerce And Fast Fashion Industry

814 Words4 Pages

E-commerce and fast fashion industry
Vancl is one of the largest online apparel retailers in China with a revenue growth rate of 29,577% from 2007-2010. It has become the first online business-to-customer (B2C) brand for men’s clothing in China, surpassing its rival only few months after its establishment. Vancl has succeeded in its product and brand positioning and is now extending its goods to shoes, women’s apparel, and even household goods. It has made its name familiar to the Chinese market through utilizing a unique online marketing model via advertisements. In 2012, Vancl took 5.3% of the share in independent sales turnover of the entire Chinese online shopping market (Wei & Zhou, 2011). It is a testimony of a successful e-commerce fear for the fast fashion industry.
Its success can be attributed first to the right choice of the initial entry point to the market—men’s clothing. Since it is an online retail store, Vancl decided to provide a product that is essential yet standardized and relatively simple. This made it easier to adjust and meet the needs of the customers. The company tapped on to the idea that men have less sophisticated apparel choices. They tend to wear shirts that would only vary in patterns and colors. Thus, Vancl created a model that is adapted to the consuming habits of men in the most convenient option. Next, the brand position of Vancl is relatively simple, easy, and natural. The brand name itself means “ordinary customers”, thus

Show More
Related

  • Sociological Analysis Of Lululemon

    191 Words  | 1 Pages

    How this idea relates to the article is best demonstrated by Surowiecki’s Lululemon example. In the article, the brand Lululemon is initially a successful yoga clothing line; however, soon consumers start finding the clothing to be defective and begin compiling their complaints. The unionized complaints reach out to the founder for explanation regarding these defective articles. The founder, instead of admitting fault to providing subpar products, blames the consumer for the defects by claiming they are too overweight for the Lululemon products. The sociological term most closely related to this scenario is social imagination.

    Read More

  • A Rhetorical Analysis Of Victoria's Secret

    948 Words  | 4 Pages

    In a world where women’s sensuality is a sign of alluring power, Victoria’s Secret is undoubtedly one of the most successful companies to capitalize from this aspect of women. From sleepwear to sportswear, Victoria’s Secret has expanded its production to fit every woman’s daily agenda, ensuring that no matter the event, Victoria’s Secret is there for you. In the company’s 2016 Sport TV Commercial, Victoria’s Secret markets sports bras to young women across the nation, as the company continues its prominent influence in the fashion industry. The reason behind the Victoria’s Secret ad’s success is through its strong use of pathos and ethos, although the ad lacks logos.

    Read More

  • Examples Of Ethical Issues In Lululemon

    1452 Words  | 6 Pages

    CEO, Potdevin already thought of creating more clothing for men, which helped Lululemon gained profit. Men’s sales have grown over 20 percent annually in the past three years to roughly $330 million (Brown). Along with new variety of men clothing, Mr. Potdevin also added more male educators and recruited more male ambassadors. Before the current CEO took over, Lululemon focused mainly on women clothing rather than for both genders. Mr. Potdevin made a smart move by focusing on men clothing as well as women too,

    Read More

  • Grey Goose Ad Analysis

    918 Words  | 4 Pages

    The company values its consumers, and with using an unusual bird as its logo, wants the consumers to feel different by flying beyond everyone

    Read More

  • Lululemon Customer Analysis

    513 Words  | 3 Pages

    Also, they will go to the Lululemon stores to purchase the products. After the customer buys their products, customers always compare Lululemon’s clothes with other brand clothes. Then, consumers will give some feedback to the Lululemon Athletica. Moreover, Lululemon customers are young, so they will be influenced by their friends and family members. However, they are most with higher education; therefore, they will have their own ideas and attitudes to

    Read More

  • Marketing Strategy: Trader Joe's Business Strategy

    1120 Words  | 5 Pages

    Their unique shopping experience stems from their smaller store locations with the chevron pattern. They don’t have a large array of products, but they provide high quality goods under their brand name that continues to attract customers.

    Read More

  • Case Study: Vera Bradley

    1563 Words  | 7 Pages

    Currently, we release new colors and styles each season.” Very Bradley sells to a large target market. In establishing their target market, they used mostly demographic. They wanted to attract females. However, the

    Read More

  • Naomi Klein No Logo Analysis

    527 Words  | 3 Pages

    Certain names of businesses have become everyday words. For example, Starbucks is almost synonymous with the word “coffee.” Another example, which was not mentioned in “No Logo,” that embodies this is Google. Nowadays, the word “Google” really does mean the same thing as “to search,” as it has become a verb. The point is, there are many brand names that have become integrated into everyday vocabularies.

    Read More

  • Pest Analysis Of Victoria Secret

    1466 Words  | 6 Pages

    Victoria Secret was profitable enough in their first year, for the company to open four more physical locations, as well as a mail order catalogue. Although Roy Raymond’s policy was initially profitable, but as we will discuss in the later parts of this paper, it also had its downsides that almost led to the bankruptcy of Victoria Secret. Today, Victoria Secret is a multi billion dollar conglomerate with more than a thousand stores in more than 180 countries generating an annual income of over five billion. 2. PESTEL ANALYSIS The external environment of a company can affect everything from company policies, finances, sales, targeted customers and can be a deciding factor in whether the company remains for another season.

    Read More

  • ALDI: Customer Relationship Management

    1275 Words  | 6 Pages

    ALDI supermarkets, a well-known retailer in business, focused on retaining and gaining customer’s loyalty on those who were already familiar with the ALDI brand. ALDI’s main objective is getting its message across which is offering the best quality products at the lowest price possible. One of ALDI’s marketing strategies is the ‘Like brands’ by which ALDI created high quality products similar to those products of a well-known brand and competitors, but with a lower price. ALDI created blind tastes of these ‘like brands’ where people can taste ALDI’s brands and the national brand to see if they can make a

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

    Read More

  • A Comparative Analysis Of Nike And Under Armour

    3388 Words  | 14 Pages

    Before entering an unknown product horizon, the company will investigate its viability in the product category as well as measure its competitive advantage to other companies in the niche. Under Armour’s unique ability to measure these two important factors has allowed it to create a product base which consumers have high loyalty towards. The Under Armour brand has positioned itself in the high quality, high price, and best available in the market, category. It advertises itself as delivering higher customer value and is therefore capable of charging higher prices for their goods.

    Read More

  • Louis Vuitton Target Market Analysis

    999 Words  | 4 Pages

    The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.

    Read More

  • The Cause And Causes Of Online Shopping On The Internet

    996 Words  | 4 Pages

    Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.

    Read More

  • Benefits Of Online Shopping Essay

    1142 Words  | 5 Pages

    Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

    Read More

More about Case Study Of Vancl: E-Commerce And Fast Fashion Industry

Open Document