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Essay On Vanilla Hijab

1323 Words6 Pages

How to Make Customer Evangelists in Fashion Hijab Industry by E-Commerce Perspective - A Preliminary Case Study of Vanilla Hijab

1Sri Herliana, 1Qorri Aina, 1Nur Lawiyah
1School of Business and Management (SBM), Bandung Institute of Technology (ITB), Indonesia
ABSTRACT

Internet access has been effectively influence the lifestyle of the people. Currently, the existence of the internet is creating a new culture of doing business, all of the activity of transactions through online (e-commerce). The development of social media as one of distribution channels of e-commerce in Indonesia scored a separate record in the success of a start-up company engaged in fashion hijab. The use of instagram as one of the e-commerce in sales of hijab is a promising and appropriate. Vanilla Hijab is one of the famous brand hijab in Indonesia, which is able to sell thousands pcs hijab in minutes. Offering boutique-quality products at an affordable price is their value proposition. Established in 2013, Vanilla products transformed into products that are most sought and awaited by loyal customers. Offering the same product and price competition with many competitors make Vanilla should increase competitive advantage and …show more content…

Vanilla Hijab was founded in 2013, since its establishment Vanilla Hijab prioritizing sales through digital marketing by utilizing social media technology development which is then used as the distribution channel of e-commerce. Vanilla Hijab is one of the case studies of a successful fashion brand hijab sell through e-commerce channels. Within 3 years Vanilla has been successful sales their thousands pcs in just a matter of minutes. Their successful is a manifestation of the hard work and skill in caring for old and new customers. Customer Evangelist created by Vanilla Hijab is a customer relationship strategy undertaken in the distribution channel

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