Case Study: Wizz Air Corporate Communications

Hence, customers would feel more confident in their investment, knowing that their money would not be put to waste, especially as brand image is determined from the perception of existing, as well as, potential customers. Apart from the product aspect, Caterpillar also hold a strong brand image regarding its corporate social responsibility. That it strives to have zero accidents as well as creates products that benefit the environment. Additionally, Caterpillar holds a large portfolio of products. This supports the firm in catering for a wider range of customers and their needs accordingly.

Corporate social responsibility is embedded in the social contract and most of the company. In order to be a responsible company, they need to focus on people, environment and economy. Although the organizations need to spend more time on preparing the triple bottom line reporting, it is worth to spend it and it is not a waste. With triple bottom line reporting, it can show that the business is maintaining and have more legitimacy

Most major organizational change efforts are initiated to enable the organization to effectively implement its overarching business strategy in response to marketplace dynamics. When people can see how the organizational change contributes to business success— how it responds to the marketplace, the company vision, and the execution of strategy to achieve the vision—they perceive the change as relevant. This big picture view gives the change purpose, and raises the awareness of the workforce. Leaders are responsible for ensuring stakeholders have this larger understanding.

The four strategic objectives of Lufthansa are: • Increase company value • Expand the market position of both airlines and service companies by actively shaping the airline industry. • Continually improve on the customer

The individual with have greater confidence and resilience to deal with any problems that occur along the way. Not only does it have benefits to the individual, but also to the organisation. It allows the organisa-tion to gain a better understanding of the individuals goals, strengths and development needs. It helps managers/supervisors develop their own coaching and management skills (which would be part of their own development plan). Overall, it will increase productivity in the workplace due to clearer objectives and better skills learnt and the organisation can keep track of employee perfor-mance.

The success of a company depends largely upon the engagement of its extended ecosystem of suppliers and collaborators. Technology now makes it possible for large groups to collaborate on complex tasks, such as product innovation, across functional and corporate boundaries. This kind of innovation is required to maintain sustainability. The business model must be aligned with its broader social and ecological context to create “social advantage” to strengthen the business’s sustainability. Leaders must do more than maximize profitability and must ensure the sustainability of their companies’ business models and look for opportunities to align economic and social vectors for

Zodiac Aerospace has adapted a proactive form of Corporate Social Responsibility. The company has established the various factors that contribute to the success of the business. The organization has the knowledge skills and resources to put things in perspective and act quicker. Knowledge about the internal operations and how these operations impact profitability and market position enables Zodiac Aerospace to respond to changing circumstances while still focusing on and attaining their business

When we refer the environment in business we must think about how humanity can create businesses that will impact the world, without hurting the environment. In the employment area companies usually need to pay close attention to important points and situations that may affect people and not just their collaborators or the areas where the company and its headquarters are located. The responsibility with community, safety, health includes the support for social initiatives through support and projects that encourage cultural education, sport and citizenship and preservation of the environment that builds the lasting relationship with the contribution to the economic and

Which are to “Invest wisely, Earn Customer Loyalty, Strengthen and defend our Global Network, Be a good place for good people and to fly profitably.” (American Airlines Flight Plan 2020, 2012) They know they have to invest wisely because they need to have the adequate tools to get the job done and its visa versa they need special trained people in order to make the use of the equipment they have more efficient. American Airlines customer services is second to none that’s why they are the biggest Airlines in the United States, they please the customers in order to keep getting their business in the future. American Airline Don’t makes decision that pulls them away from their mission. They don’t get involved in actives that are not in the mission plan because it could decrease the value of the organization. This only hurts the future of the American Airlines

Also, by proactively engaging in corporate social responsibility, organizations such as Gap Inc. will be able to enhance “value” and also their position in the market. Therefore, businesses need to understand the nature of their corporate social responsibility engagements, control the expectations of their stakeholders, be distinct about their limits in order to avoid criticism and possibly future negative impacts. References Gap Inc. (n.d.). Mission Statement - GAP INC. Retrieved June 27, 2017, from http://gapinccompanyinfo.weebly.com/mission-statement.html International Organization of Employers. (2005).