How Does Woolworths Build A High Performance Culture With Its Customers
QUESTION1
Question 1.1 Product Orientation
Extracted from a Case Study by the IIE Mark142 (2015:3 and 5)
Woolworths is passionate about quality, value, service, innovation and sustainability
Woolworths offer top quality products that offer great value
Woolworths make sure that their products are responsibly sourced
Woolworths love bringing new exciting ideas about their products
QUESTION 1.2
Customer satisfaction
-Woolworths build a high performance culture with its customers
-Woolworths reward loyal customers by giving them gift card
-According to an online article by IOL Business (2013: np), Woolworths said it would improve its customers’ experience through more focused communication
Total Company Effort
-To meet employment equity targets and, where there is a skills shortage at senior leadership level, create a skills pipeline to provide the necessary momentum for change
-To become a level4 contributor and support enterprise development
-As part of their business journey they are working with their farms to give back to nature and preserve their precious resources for generations to come
Profit
-According to an online article by Fin24 (2012:np), Woolworths impresses with profit, consumer spending is improving in Africa’s biggest economy due to decades-low interest rates and above inflation wage hikes
Question 1.3
CUSTOMER VALUE
-Consist of the sum total of benefits which a vendor promises a customer will receive in return for
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