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Case Study Old Chang Ke

2421 Words10 Pages

The Entrepreneur behind the business
Han Kee Juan 's Profile
The mastermind behind Old Chang Kee is Mr Han Kee Juan. A driven man, he was willing to get out of his comfort zone and get his hands dirty to fulfil his vision for Old Chang Kee. The vision he had was: to consistently deliver a wide variety of high quality snacks and meals through standardized food preparation processes, improve/ modify traditional recipes to cater to modern customers and provide an alternative to fast food. Challenges Faced
Sources of motivation
Some challenges faced were: creating a profit from a small stall in a hawker centre, mass producing curry puffs and snacks to meet increasing demand as the company expanded and finally, finding an innovative and enterprising leader to lead the company as it grew. Success and achievements
Key Success factors leading to his achievements
Despite many hurdles & challenges, Old Chang Kee succeeded in making itself a household name. This was not only due to Mr Han 's passion and can-do spirit, but also Old Chang Kee 's ability to innovate and create new items on the menu, and adapt to its surroundings- by catering to different races in Singapore (E.g. creating halal items). These in turn boosted customer satisfaction allowing Old Chang Kee to remain popular and successful.

Old Chang Kee has won many accolades due to its success. Examples are the Singapore Promising Brand Award, SPBA- Most Distinctive Brand Award, Lifelong Learner Award, obtained Hazard

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