Case Study On Coffee Shop

1.0 Executive Summary 1
Chart: Highlights 2
1.1 Objectives 2
1.2 Keys to Success 2
1.3 Mission 3
1.4 Risks 3
2.0 Company Summary 3
2.1 Company Ownership 3
2.2 Start-up Summary 4
Table: Start-up 5
Chart: Start-up 5
2.3 Company Locations and Facilities 6
3.0 Services 6
3.1 Competitive Comparison 6
3.2 Service Description 6
3.3 Fulfillment 7
3.4 Technology 7
3.5 Future Services 7
4.0 Market Analysis Summary 7
4.1 Target Market Segment Strategy 7
4.1.1 Market Trends 7
4.1.2 Market Needs 8
4.2 Market Segmentation 8
Chart: Market Analysis (Pie) 8
Table: Market Analysis 9
4.3 Service Business Analysis 9
4.3.1 Competition and Buying Patterns 9
4.3.2 Business Participants 9
4.3.3 Distributing a Service 10
5.0 Strategy and Implementation Summary 10
5.1

Many factors contribute to the large demand for good coffee in Muckleneuk. The University of South Africa (UNISA) is a main source of demand for coffee retailers. The climate in Muckleneuk is extremely conducive to coffee consumption. Current trends in the Pretoria reflect the popularity of fresh, strong, quality coffee and specialty drinks. Pretoria is a haven for coffee lovers.
The popularity of the Internet is growing exponentially. Those who are familiar with the Internet are well aware of how fun and addictive surfing the Net can be. Those who have not yet experienced the Internet, need a convenient, relaxed atmosphere where they can feel comfortable learning about and utilizing the current technologies. OIC seeks to provide its customers with affordable Internet access in an innovative and supportive environment.
Due to intense competition, cafe owners must look for ways to differentiate their place of business from others in order to achieve and maintain a competitive advantage. The founder of OIC realizes the need for differentiation and strongly believes that combining a cafe with complete Internet service is the key to success. The fact that no cyber-cafes are established in Muckleneuk, presents OIC with a chance to enter the window of opportunity and enter into a profitable niche in the market.
4.3.1 Competition and

A dependence on quickly changing technology. JavaNet is a place for people to experience the technology of the Internet. The technology that is the Internet changes rapidly. Product lifecycles are measured in weeks, not months. JavaNet needs to keep up with the technology because a lot of the JavaNet experience is technology.

2. Cost factor associated with keeping state-of-the-art hardware. Keeping up with the technology of the Internet is an expensive undertaking. JavaNet needs to balance technology needs with the other needs of the business. One aspect of the business can't be sacrificed for the other.
5.2.2 Opportunities
1. Growing population of daily Internet users. The importance of the Internet almost equals that of the telephone. As the population of daily Internet users increases, so will the need for the services JavaNet offers.

2. Social bonds fostered by the new Internet communities. The Internet is bringing people from across the world together unlike any other communication medium. JavaNet will capitalize on this social trend by providing a place for smaller and local Internet communities to meet in person. JavaNet will grow some of these communities on its own by establishing chat areas and community programs. These programs will be designed to build customer loyalty.
5.2.3