Case Study On Customer Satisfaction Of Honda Car
TITLE OF THE STUDY
Customer Satisfaction of Honda Cars India Ltd with Special Reference to Sangai Honda (Imphal, Manipur)
INTRODUCTION
The present Indian economy is characterized by increasing in the consumption rate of four wheelers. Today Indian market has lot of four wheeler competitions not only from the domestic players but also from the global players. The competition in the market is increasing day by day, every manufacture to cut costs and focus on satisfying the customers who will surely help to retain the market share and also to enhance the market growth. All the marketers aim themselves towards the growth of their product. The study is about customer satisfaction towards Honda Car India.
Honda cars India is a part of Honda japan for the production, marketing and passenger’s cars. Honda Cars India has 248 outlets across 121 cities in India .HCIL Identify best Indian company in 2006 by business standard group and manufacture of the year by NDTV Profit Car India. HCIL has wide product range of cars models available in India. Honda Cars models available in India
Honda City (Ballade)
Honda Accord
Honda Civic
Honda Jazz(fit)
Honda Brio
Honda CR-V
Honda Amaze
Honda Mobilio.
NEED OF THE STUDY
Customer is king of the market. The consumer behavior is a fast changing phenomenon which needs to be updated by marketer for their survival in swift changing competitive world. Customer Satisfaction is the level of
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