With the industrialization and modernization, information technology has been growing strongly, which is a great leap forward for Vietnamese science, contributing to the success of innovation in general and economic thinking renovation process in particular. It can be said that its great impact on the economy is marketing activities in many aspects. The evolution of the Internet has changed the consumer’s habits. In addition to the traditional media such as television, newspapers, online marketing has been developing, bringing high efficiency for businesses. The Internet has become a revolution in the information society, Internet applications are increasingly explored in activities catering to the needs of people, from the study, leisure to shopping, management activities, promotion, product launch and brand awareness maintenance.
People are finally beginning to sit up and notice the business-to-business (B2B) marketing movement. More companies are turning to specialist B2B agencies for strategic advice, marketing ideas and creative services to reach and woo C-suite clients. In Asia, the distinction between consumer marketing and B2B marketing is less clear. Many marketing directors and corporate communications managers are still outsourcing various marketing support projects on a piecemeal basis to advertising, event or public relations agencies for example, instead of seeking the services of dedicated full-service B2B agencies. Is it surprising then that these companies feel their marketing needs are not optimally met?
Effect of E-business and on firm’s Supply Chain Introduction E-business is computing and communication through internet which has enabled a business to execute front end backend processes of a business. In today’s scenario it has become a key enabler to drive the supply chain integration. Business can use internet to • Gain global visibility across their extended network of trading partners • Help them respond quickly to a range of variables from customer demand to shortages of resources. By adopting e-business methods in the supply chain pattern we can achieve goals of reduced cost increased flexibility, faster response times more efficiently and effectively. In the past decade, electronic business has increased demand and attention from
For businesses, online reviews have worked really well as part of their overall strategic marketing strategy (Zhang, 2013). Online services tools are more influencing than traditional methods of communication ( Helm, Möller, Mauroner, Conrad, 2013). As part of study, it is proven that users experience increase in enjoyment and self-esteem when they adapt to social media which itself is a motivating sign for businesses and marketing professional (Arnott, 2013). Web experiences affect the consumer purchase decision (Cetină, Cristiana, Rădulescu, 2012). The Internet is has bring wide range of advantages for businesses (Yannopoulos, 2011).
The trend is growing too fast increasing revenues from the online retailing. Researcher have been conducting a lot of research to see the impact of online shopping on the business, the role of internet shopping as a channel of distribution (Alba et al, 1997), factors influencing shopping online (Swaminathan et al, 1999) and the impact of online shopping on price sensitivity (Shankar et al, 1999). There are two types of shoppers, online and offline shoppers. According to Journal of retailing published (Jayshankar, Kristey, Michael and Nadia, 2010) have used different attributes to differentiate between these shoppers. Following are the attributes shopping motivation, attitude towards shopping, shopping frequency, store loyalty and etc.
The introduction of e-commerce has diminished the effect of geographical barriers. Finally, modern market environment forces companies to implement e-commercial activities in their course of actions in order to be competitive. Brilliant innovation in field of trading is the m-commerce, which itself is an appendage of traditional electronic commerce, rapidly gains the approval of the customer audience. In addition, despite of common basis both types of commerce have several significant distinctions and we need to define these two terms in order to have a clear picture on how they differ. Both e-commerce and m-commerce is a field of marketing where selling, distributing and servicing activities done on the Internet with a help of various devices.
The purpose of every e-business is to utilize technology in a way that enhances communication and the company 's profitability. By deploying the technologies such as internet, World Wide Web, and wireless communications has offered many opportunities for innovative e-businesses to be created based on new approaches to business. Innovation in e-business is relentless, with the continuous introduction of new technologies, new business models and new communications approaches. So all organizations have to review new electronic and Internet-based communications approaches for their potential to make their business more competitive and also manage ongoing risks such as security and performance. E-business is more than having a website for the business.
The threat of new online commerce entrants refers to new startup competitors in the industry. On the other hand, new digital products are threats since the Internet facilitates marketing with a broader scope at a lowered cost. Lastly, new business models means discovery of new ways in service delivery. Sell-side Threats The sell-side threats of the e-business by the Panda Company would be customer power and knowledge, and power of intermediaries. Customer power and knowledge is considered to be the most significant threat to online commerce.
The Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global appearance. Lots of companies nowadays use the Internet to convey, communicate, promote and spread the information to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the internet not only to buy the product online but also to compare prices, product features and after sale service facilities. After compared the price they will choose the one which is more suitable and reasonable. Consumer can get more detailed information and choices to compare product and price, more choice, convenience, easier to find anything online.
CYBER FRAUDS By SAI SRI MOURYA PUSULURI Technological advancements have always been a boon and a bane for the human. The Internet is one such thing that humans have found out of the technological advancements. The number of users of the internet has grown exponentially. The evidence is not only demonstrated by figures in developed countries but also in developing countries like India. Internet technologies have been adopted for multiple applications like E-Government, E-Learning, and E-commerce.