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Paneer Vs Ice Cream Essay

1627 Words7 Pages

A STUDY ON CUSTOMER PREFERENCE TOWARDS ICE-CREAM AND PANEER PRODUCTS

Sinduja.k1 , Selvakumar.M2, Sethupathi.B3
KCT business school

SUMMARY: Understanding customer preferences are very important, whether selling a product or offering a service. This is because customers are the determiners of how successful a company becomes. In this study the customer preference towards ice-cream and paneer products are analyzed based on the various preference levels for the different brands, awareness that a brand had created and influencing factor in purchasing a specific brand. Also the overall satisfaction level is analyzed for both paneer and ice-cream and the promotional factors that influence the purchase decision for paneer and ice-cream …show more content…

Winter witnesses a pointy decline in consumption and resultant dip in sales and profits. However, with the marketplace swarming with a bunch of innovative frozen variants, that shoppers square measure enjoying even within the cold months, there 's a surge in winter sales. India’s current ice-cream market is value Rs three,000 cr, as well as the unorganised sector. The branded market includes a host of home grownup and international players, namely, Amul, Kwality Walls, Mother dairy farm, Vadilal, Cream Bell, Baskin-Robbins, etc, amongst the the outstanding …show more content…

H1: there is a significant difference between ages and the flavour of ice cream preferred.

RESEARCH DESIGN: The study uses descriptive research methodology. Descriptive research is used to describe characteristics and/or behaviour of sample population. Descriptive research is a study designed to depict the participants in an accurate way. There are three ways a researcher can go about doing a descriptive research project, and they are, Observational, Case study, Survey. In this study the observational and the survey methods are used.
Sampling method:
Since the population was unknown non probability sampling technique is used. In this technique convenience sampling method is used. Convenience sampling is a type of sampling where the first available primary data source will be used for the research without additional requirements. In business studies this method can be applied in order to gain specific issues such as perception of particular brand or collecting opinions of customer’s perspective in relation to a new design of a product. Convenience sampling method can be applied by stopping random people on the street and asking questionnaire questions.

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