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Puma Essay

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BRAND STUDY OF PUMA
ACKNOWLEDGMENT

The research on the topic “BRAND STUDY OF PUMA” was done to collect information on a brand and its information. This research was made possible from the help & support from everyone including teachers, parents, & friends.
I own a profound intellectual debt to Ms. Pooja Verma, Head of the Department Amity University, Uttar Pradesh, to contribute our thinking on this subject.
I would like to thank my teacher Ms. MRIDULA SAHAY MEHROTRA & my external guide Ms. Brijbhusan Tripathi who provided insight & expertise that greatly assisted the research and gave me an opportunity to work on this project.

SALONI ARYA
(STUDENT)
Abstract

Puma is a multinational sports brand. The establishment of puma took place in 1948 …show more content…

PUMA has partnership with Ferrari, Mercedes, Red Bull and BMW.
PUMA has the long-term of becoming the most desirable sport life brand. To be the world most desired brand in the sportswear. PUMA focuses on sports segments and accessories.
Personality PUMA brand is Passion, Openness, Self-belief, and Entrepreneurship.
PUMA’s specialty is only PUMA has Motor Sports Category. Its latest technology is Ignite foam which blended form of Polyuthrane and Rubber.
BRAND LOGO
Shape & color of puma logo:
• A Puma, an animal known as panther, cougar or a mountain lion, which is highlighted in the Puma logo. It summarizes the power beast- like nature of the firm and its products. The logo enhances the attributes of the firm’s reliability and its product’s aptitude in the international market.
• Puma logo is wrapped beautifully in blank hue which depicts immense supremacy and strength of the firm itself.
The complete Puma logo is a sign of authority and confidence. The bold font featured in Puma logo projects the firm’s stability and prominence.
Organizational/Departmental/branch Analysis

Puma cell is a system inspired by nature and designed to enhance human performance. The sport system constructed to benefit the …show more content…

This means that while you perform in this performance fabric, it helps keep you cool and dry.in fac, according to Puma wearing this fabric will keep you up to 50% drier than cotton blend fabric
• Puma Cool Cell Technology:- The PUMA Cool cell Technology adds with cooling feature by special print. It is a print applied to the inside of next to skin apparels to give you Cool Sensation and reduce body temperature by 2-3 degrees while exercising.
• Puma Power Cell Technology:- The PUMA Power cell Technology is shoes, because of this shoes will more comfortable and it save the energy.
• Puma Speed Cell technology:- The PUMA Wind/Storm cell Technology Features Usain Bolt which is inspired by nature and is influenced by the body. It is tested with Adrenaline and it protects from rain that is it protects your body from anything nature can throw at it.
• Teaching how to become a sales floor expert by selling in the PUMA way.
• Create an inviting and memorable shopping experience for

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