7. To take certain obligations concerning packaging and its recycling. Typically, the packaging used to protect products from contamination and maintain its properties. If the product is damaged and cannot be used, all the effort and energy spent on its production will be wasted. Thus, the company with a product in the package is financially responsible and trying to recycle packaging more efficient and in a more environmentally friendly way. Collecting and recycling are usually performed by non-profit organizations, and this is indicated by the logo on the packaging, such as "Green Dot" (green dot).
8. To pay great attention to working conditions and human rights. Training and retraining of personnel, as well as occupational health and safety
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That is why company always arranges events and activities for its employees. Moreover, they also try to make the life close to HQ more comfortable and interesting. To be mentioned that OTD Foundation is invests 10% of its funds in the region where the HQ is located. To help local business and farmers create their future. This project is very important for the founder – Renzo Rosso. As he himself is from small Italian village, he tried to reconstruct the same atmosphere of easiness and family spirit, which you will never find in the city. That is why the company’s HQ is so important and plays outstanding role in the world of OTB.
To provide the financial and other aid to different project all over the world, Renzo Rosso created the Only The Brave Foundation – not for profit organization to fight social inequality and to contribute to the sustainable development. The Manifesto of OTB Foundation:
• We believe there is a better way to end extreme poverty in Africa.
• We believe that brands can be more powerful than governments.
• We believe that creativity should be a force for good by challenging the rules.
• We believe in brave answers. Less talk. An end to parachuting in aid.
• We believe in helping Africans help themselves out of extreme poverty.
• We believe we can leave behind a better world than the one we
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Each group’s member has its own socially responsible initiative, however there are few most important. One of them is the charity Aids T-Shirts by Maison Martin Margiela. It was launched in 1994 with the T-Shirt bearing the text “THERE IS MORE TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START”. Later, this T-Shirt was translated to different languages and became a yearly edition for the brand. Percentage of the sales is donated to the “AIDES”, a French charity dedicated to fighting the HIV virus and to looking after patients living with HIV and AIDS. More than 800,00 euro was donated due to this
Bonnie and Michael had a vision for their brand. They had a huge challenge ahead of them, and that was to grow their brand. Through trial and error of different components of their business, Bonnie and Michael were able to make their brand very successful. From something as basic as listening to customers and gaining their perspective on things that they’d like to see, and talking to buyers and asking them what they would like to see on their shelves, they were able to gain the insight they needed into creating a brand that the people wanted and
Helping oppressed people to obtain their dignity by taking control over their lives and overcoming their poverty.
Help create programs for all levels of education. They work to promote the research on all features of the African World Experience. It makes the resources available to the public and advises policy makers. Even though it began to be centered around students,
Moreover, breaking the poverty cycle is something that I am incredibly passionate about and FTP's mission aligns directly with alleviating poverty and meeting the needs of the community. Thus, I believe that my passion
First goal is to end the segregation. Second, is to desegregate schools and other public facilities. Third, is to make African American people can access to proper jobs. Finally, is to be equal to white people in everything. People try to achieve these goals by raising public awareness and mobilizing followers.
The struggles found in Southern Africa and other ravaged areas throughout the world needs bright innovative people to develop new plans in order to stimulate change. The world needs people like Gretchen Steidle Wallace. She founded an organization known as Global Grassroots that provides training, funding, and advisory needs to small, community based grassroots projects. One of the main change agents that Wallace lauded heavily was Zolecka Ntuli. Zolecka realized that her town’s women needed an advocacy group to help them gain more rights.
When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year
Wear your label was made by Kayley who battled an eating disorder and Kyle who lives with anxiety and ADHD. They both reached out to each other and opened up about their illnesses, which led them to their idea, to makes clothes that open up the conversation about mental health. 10 percent of their profits goes to mental health initiatives. This clothing line has made some great change to break the stigma. The last organization I would like to mention is the bses campaign.
There 's a tremendous amount of Americans who are not familiar with the process of any recycled item and this needs to change. Not only is that a huge issue, Americans recycling incorrectly and stores not selling recycled items are two other enormous problems that need to be resolved if Americans want to fix their discombobulated recycling system. After reflecting upon this information, one will agree that
The business is highly customer-focussed that seeks to provide excellent products and services that deliver enjoyment and value-for-money. They desire to develop within a considerate culture that combines autonomy and accountability while maintaining the strong focus on profitability. The company has been in existence with high rate growth being registered as
Volkswagen has Corporate Social Responsibility embedded into its company’s culture and values. This leads them to regularly conduct projects displaying this responsibility towards society on a regular basis and they ensure to do so across the globe. Although it is part of the law and compliance for companies to serve the society as a way of giving-back to them, Volkswagen takes an extra step in actively getting involved and engaged with the community. They have had numerous projects and a selection of them is described in the following
Patagonia is a very popular clothing company that provides high quality wear designed for people that enjoy being outdoors. The provide good quality warm clothing such as jackets and flees for reasonable prices. Not only do they provide a great product, but they also make it their aim to make a positive impact by contributing to the industry and by also creating high standards and values which is something that popular brands should always do. Profitability for a company is linked to their ethical standards because it builds a reputation for the brand. It has been found that many investors determine if a company should be invested in by also looking at their social impact.
By analyzing the code of ethics, and how the company incorporates that in their company’s social responsibility, we can understand that social responsibility has long been at the heart of Volkswagen’s corporate culture. One of the two core elements in Volkswagen responsibility to the society is the ability to serve the community in a long run. Besides that, Volkswagen commitment to the corporate social responsibility is not superficial or made up. It works to create sustainable structural development for both economic and social stimulus as well as the opportunity for stakeholders. Volkswagen supports projects that promote culture and art, education, science, health and sport.
Now we are talking about recycling. So, what actually does recycling means? Turning used materials that are labeled as recyclable over to your local waste facility designated in a disposal container as “recyclable” materials to be taken and reused as material for a new purpose defines recycling . In order to create a new and different product, a recyclable product is turned back into a raw form that can be used. Recycling efforts can significantly reduce additional waste that will not only harm the planet today , but future generations as well.
CASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-