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Case Study On Soundatoz

1247 Words5 Pages

Engineering Management
T.K. Dulan Kaushika Sirisoma
1434121

Introduction:
“Soundatoz” is a company in Sri Lanka marketing “Saundpro” high quality yet expensive speaker systems. These speaker systems with ruler-flat +1 dB/-1.5 dB response from 50 Hz to 20 kHz, Carbon Fiber Composite Cone, Dual Magnetic Gaps, Dynamic Brake Coil, Neodymium Magnet, Aluminum Diecast, Heatsink, Dual Drive Coils & Diecast Frame was lading in the market for studio & home speaker systems. Their high price in the range of Rs. 75,000 to Rs 500,000 was no hindrance to the market share.
However, they were lately losing their share in the market to “Dynamico”, a rival sound product company. “Dynamico” initially marketed a high-end speaker system …show more content…

Since the company is already recognized to be selling the best quality products they can easily introduce Nathalatha products under their name with new reasonable and attractive price range. . This will lead the consumers to comprehend that the merchandise of Soundatoz have additional quality and specifications than their rival company Dynamico. Then the obtainers of this new low and middle level product line of Soundatoz can eventually achieve the prime quality nevertheless valuable sound system …show more content…

Product Development.
In this stage mainly focusing about the product design. Then Soundatoz can producing a good or service that is preferred by customers. The Soundatoz provides a good or service that is different from that being provided by other competitive company’s in terms of quality for features or color or any other aspects. o Creating a better quality good or services than its Dynamica. o Providing innovative products that are not offered by Dynamica such as LED light o Choosing a superior location - one that is more accessible to its customers. o Promoting and packaging its products to create the perception of higher quality.

6. Test Marketing.
Rather than introducing the whole product company can introduce some testing products to the customer and with their feedback they can implement the sound system. This will help the company to make a final decision on the quality and the sales, at most importantly at this situation the reaction to the lower cost product introduced to the customers.

7. Commercialization.
Ones the “Soundatoz” haves done the actual testing of the product being in the hands of the consumers then it is time for the company to review the results of the testing and react to the faults that has to be corrected before the new product been sent out to the actual selling

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