Starwood Hotels and Resorts is one of the world's largest high-end hotel and resort companies. One of Starwood's divisions, W Hotels, is upgrading their existing online reservation system. You are a project manager at Starwood and will be leading the SDLC for a website project that W Hotels is initiating. An overview of the company, the specific case information, and your responsibilities are included in this document. You will be using this case information for several of the labs in this course.
Begin this lab by familiarizing yourself with the company.
Overview of Starwood Hotels and Resorts
"Through our brands, we are well represented in most major markets around the world. Our operations are grouped into two business segments, hotels
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Read the case information given above. (You will be using this case for several labs in this course.)
B. Research the following items about Starwood Hotels and Resorts.
i. Read the full overview of the company. ii. In what city is the company headquartered? iii. What is the stock symbol for this company?. iv. What is the company's website address?
v. What companies does Hoovers list as the "top competitors" of Starwood?
Hoovers information can be found at the following website: www.hoovers.com.
Step 2: Define A List of Potential Positions
Create a list of positions that you would like to have for this project.
To help you decide on your list of positions, consider the phases of the systems development life cycle as it applies to this project, and select positions with the appropriate skills to carry out each phase. For example, if you are using a structured SDLC, you may decide that you need a business analyst position for the analysis phase. Pay particular attention to the positions needed to implement the upgraded reservations website and to train W Hotel's personnel to use it.
Step 3: Research Position Details
A. Using www.salary.com, or a similar site, locate a job profile for each of the positions on your staffing wish
During the period of industrialization, between 1865 and the early 1900’s, corporate
The competitive analysis is based on two competitors that are ranked fairly high overall pet grooming. PetSmart and Petco offer devoted associates which are trained and enjoy interaction with all animals. A typical day spent at these two places I observed customers are interested in learning further about their precious pets. PetSmart is focused mainly on product sales than the grooming industry. Where Petco provides a friendly atmosphere, however there is a large number of employee turnover.
Working in different settings and meeting new people that need to be taken care of has always interested me. The job I want to have while I go to college is the very challenging role of a Medical Assistant. Due to the experiences that have happened in my life, I believe that becoming a medical assistant is the best career choice for me. There are many duties and responsibilities I will have as a medical assistant.
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Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.
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The increasing level of competition decrease the profitability. Moreover, this tool provides a foundation to formulate strategy and recognize the competitive landscape in the same industry of the company ("Industry Analysis | Porter’s Five Forces | Competition,"