Case Study On Xerox

1. What micro-environmental factors have affected Xerox’s performance since the late 1990’s?
The micro-environmental factors that affect Xerox’s performance during the 1990’s:
• Company: Revenue plumed as the company does not satisfy the customer’s need. The company change it performance due to the question “What business is Xerox really in?” and bold decision of the CEO (Ursula Burns). The company needed to begin the process of changing itself in terms of the products and markets.

• Marketing Intermediaries: Xerox needed to find a new way in order to get back into the business world. It acquired Affiliated Computer Services (ACS), a $6.4 billion IT services for that purpose. This company becomes an essential part of Xerox, more than an

In demographic, clients adapted to the new digital too fast, and their preference is too large at the time of the original, which made them almost forget, even refused to use the printed products or traditionally copy machine as Xerox. Moreover, the recession period of Xerox was in the early of 21st century, same time with the Great Recession. According to the IMF, the Great Recession in 21st century can be seen as the biggest economic recession ever . This affected many countries and large companies in the world, included Xerox. Finally, the technology, Xerox has been unable to keep up with the development of technology. In the 21st century, with a rapid speed of technology development, the company did not promptly apply new technologies in their products as well as create any new product line to adapt to the digital

Xerox understood that understanding customers’ demand is more important than technology knowledge. Therefore, Xerox set up three strategies which are improving production efficiency, conducting research and using the high-level engineers.
i. Improving production efficiency
One of strategies was used to raise the revenue and regain the profit is enhancing production efficiency. Xerox tried to save the cost by oversaw the process to ensure the quality and cut off the waste fee. For example, Xerox’s workforce dropped nearly 45,000 employees in just four years. Moreover, the efficiency of production can be increased through outsourcing from different suppliers who are professional to manufacture products with high quality. ii. Conducting research to development in the market
Before developing new products, Xerox should design the research focus on each customer groups. Xerox was discovering that customer’s need something faster, easier and cheaper to share information not only copy. Xerox renewed itself and delivering the desired satisfactions to customers. Besides that, Xerox created new customer relationships, as well as new