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Case Study On Zalora

4472 Words18 Pages

Introduction

We are doing a research on a company name called Zalora. This company using a system that is E-purchasing system that everyone can purchase their stuff through online and no matter at where .

Zalora is the Asia’s top online fashion destination , Zalora is the fastest and the largest fashion site that fully centralize on e-commerce site in Southest Asia . Zalora this company founded in early year 2012 and presented in Singapore , Indonesia , Thailand , Philippine , Malaysia , Vietnam and Hong Kong . For now , Zalora has furthered their site to Taiwan .

Zalora wanted to become the number one online fashion destination and a major selection for all the shopper . In Thailand , Jose Ojeda , Zalora Thailand’s country manager explain …show more content…

With the help of online purchasing system it can store a great data about customers behavior on the Zalora database of the Zalora as when a consumer purchases at their online website, their purchasing history will be recorded for further reference.
Furthermore, the online purchasing system can help Zalora to avoid problems like robbery. Because Zalora is a online company and the robbers cannot do anything to rob the company compared to other physical company. Besides that, online purchasing system also helps Zalora to reduce a lot of paperwork. Because the online purchasing have a database storage to store the database of the customer. So, they reduce a lot of paperwork to do as they can just store the information of the customer in the database.
The online purchasing system will also help customers to save their cost of shopping. It is because customers do not need to waste their petrol, and time to buy something at physical shop, as they can just shop at the Zalora website and make the purchase from …show more content…

Besides , ZALORA will promote their product or any promotion by using FACEBOOK ,WECHAT ,LINE ,YOUTUBE and etc.Last year ZALORA was uploaded a video made by their own to YOUTUBE which promoting their website and also their products as well.Meanwhile ZALORA will spread their advertisement to any other website as sometime we could see pop out ads in several website.Beside that ZALORA also created a mobile apps for customer to easy for browse their website and make online purchasing.For RAKUTEN they do not have such advertisement on YOUTUBE or any mobile app and they only promote through FACEBOOK or LINE.For ENSOGO they only have a page on FACEBOOK and did not create any advertisement on other social media

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