Panasonic Semiconductor Essay

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1.2 Case study: Panasonic Semiconductor
1.2.1 Panasonic Semiconductor background

Panasonic Semiconductor Solutions Co., Ltd. (PSCS) operates in three business areas including manufacturing of semiconductor device, Electronic Components, and Foundry & Outsource Assembly and Test (OSAT) business. It was formerly known as Matsushita Electronic Corp (joint company of Matsushita Electric Industrial Co., Ltd and Philips) and changed its name to Panasonic Semiconductor Solutions Co., Ltd. in June, 2014. The Nagaokakyo (Japan) based company was found in 1952 and has seven subsidiaries (three in japan and four overseas).

This PMA work is based on the study of Panasonic Industrial Devices Semiconductor Asia (PIDSCA), a wholly owned subsidiary of PSCS based in Singapore. It takes care of PSCS OSAT business and PSCS headquarters (HQ) functions.

1.2.2 Future business strategy and corresponding HR issues and challenges.

The survival of a …show more content…

As shown in figure 1, only 30% of staff have quality management experience. The two staff more experienced in OSAT management are new to the organization and haven’t adapted well due to the strong company culture. Lack of the experience and standards procedure as well as internal miscommunication, create confusion for OSAT and tension inside the internal team. QE team is also facing the low autonomy similar to PNC. The frequent changes in management decision always cause confusions and slow decision making. These badly affect team morale and performance.

Figure 5:QE DEPARTMENT KNOWLEDGE BREAKDOWN (SOURCE: STAFF INTERVIEW)

Furthermore, most PIDSCA staff are English educated and only a few can speak Japanese, likewise only a few PSCS HQ staff can understand English. The language barrier makes the communications more difficult between PIDSCA and PSCS HQ.

Area Issues
Management Old-fashioned management style
Lack of clear instruction
Communication channel barrier
QE Lack of relevant

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