First, the following quote shows how fast food is becoming more accessible to people. “ In 1970, Martinsburg had six fast-food restaurants; today it has more than forty.” (McJobs by Eric Schlosser and Charles Wilson) This supports my claim because it shows how fast food has become more accessible to all people and this is good because fast food is a valuable source of food for some people. The fact that more than a third of american kids eat fast food every day proves that. (newsweek) Second, the following quote shows that fast food companies produce consistent and inexpensive food for people. “The strict rules at fast-food restaurants help to create food that always tastes the same.
American sociologist, George Ritzer, uses the fast-food empire, McDonalds, as a metaphor to express his opinion towards industrialized societies. He invented the term McDonaldization, which is defined as the process by which the principles of fast-food restaurants are coming to dominate sectors of American society, as well as the rest of the world. When a person goes to eat at any McDonald’s, regardless of the location, they expect the same experience which includes: the same interior designs, same uniforms, same quick service, same prices, and same quality food. Because of this, a person is not disappointed or unsatisfied when visiting a McDonald’s location because the service always matches their expectations. Ritzer uses the four main principles
When Chipotle first introduce the fast-casual dining model, it was one of the first in the industry. Since then, others have followed the same concept and consumers now have a variety of choices from Mexican, American, Italian, Mediterranean to Asian cuisines. Today, Chipotle is not just competing against competitors who offers the same ethnic food but also against competitors who provides food from other countries. Bargaining Power of Customers. Chipotle consumers have the upper hand in this situation because of the choices available to them.
Chipotle’s rise as a leader in the restaurant market is mainly due to the firm’s ability to attract McDonald’s Corporation to fully divest its holdings for a value of 1.5 billion. Chipotle has managed Michael Porter’s Five Forces model with addition of compliments, game theory and competing resources in the fast-causal segment of the restaurant business extremely well, which has kept them ahead of their competitors. Chipotle’s current success suggests that Chipotle will remain effective in addressing these key attributes in overcoming related issues in their future. Overview: Chipotle’s Five Forces Analysis Using Porter’s Five Forces analysis, Chipotle encounters the effects of external factors depending on each factors level of power or
They plan to slowly convert to full organic and natural ingredient by going in increments to slow adjust their business and customer to change. Bargaining Power of Buyers: High In the restaurant industry the customer has high power because of how saturated the market is. Although they have very little control over the price of products, they have low switching cost that allows them to seek the best price. With the numerous restaurants available to customer, it gives them the power to choose other places to eat besides Chipotle. Also, Mexican restaurants like Taco Bell and Qdoba gives customers a substitute for Chipotle’s food.
One of those areas is their public image. Certain legal issue caused McDonald’s negative publicity such as low employee wages and new healthier menu choices that do not go well with the consumers. Another area to consider is the innovation. McDonald’s should take advantage of its R&D to come out with healthier local adapted menu. 4.
Social and Natural Trends: Considering the undesirable health implications of fast food, people are beginning to demand for healthier food. Restaurants lagging behind on this trend should expect to lose their loyal customers. Information regarding fat and sodium content in the menu should be communicated directly to customers. The large number of immigrants coming into the country should be seen as an opportunity to develop menu that will cater for ethnic groups. Famoso should target ethnic groups that are economically viable, taking into consideration the population, areas of concentration and purchasing
For example, I have seen order machine in a McDonald and I did not have to wait for long line but just I was able to order what I want by simply touching the order machine. Also, recently, I’ve seen a video that I don’t remember the name but it was under famous fast-food chain, they created new order machine that could make their own burger like choose every ingredients that a customer wants. During the next five years the companies in the fast-food industry should be smarter and having better strategies to create valued
Online consumer reviews are a form of eWOM in the restaurant selection process, and this has helped consumers gain detailed information with trustworthiness and credibility as opposed to information provided by the industry, which might be viewed with skepticism and possible disbelief (Park & Nicolau, 2015). Therefore, most consumers generally refer to their attention on online reviews before purchasing (Suresh, Roohi, Eirinaki, & Varlamis, 2014). Online reviews today have the power to connect the potential consumer directly with a restaurant even before he/she walks through the doors of a restaurant (Yang et al., 2017). Anderson and Magruder (2012) mentions that there is a positive impact of online based platforms star rating system on restaurant operations and states that the half-star differences (i.e., 3.5 to 4.0) increased restaurant sales upwards by almost
Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.
SLHS-1010 Chick-Fil-A is one of America’s favorite fast food restaurants. Many individuals are attracted to the tasty food, the excellent service, and the overall atmosphere of the restaurant. Almost all Chick-Fil-A restaurants have the same appearance inside and outside. Although Chick-Fil-A does a lot of things right, there are some barriers that would make it difficult for an individual with disabilities to easily access the restaurant. When approaching Chick-Fil-A, it appears like most restaurants.