Case Study Porcini's Pronto

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Porcini’s Pronto Tom Aleso, who was the Marketing vice Director of the Porcini’s Inc., had a good idea of expanding the company’s business of operating the restaurants. He identified an opportunity in creating more full-service chain restaurants that would serve the highway travelers. It was a brilliant proposal since the only competitors that were serving the market then were a few people operating low-end fast food restaurants and small outlets. In fact, this augured well for Porcini’s full-service restaurants and there were signs that they would be embraced by the customers who needed full meals at the rest stations in the course of their journey. However, the biggest challenge that stood along the way was insufficient capital and lack of resources to start up the business, and there were concerns about the quality of the initial services. In this regard, the restaurants had to provide quality food at affordable prices while at the same time focusing on making profits. Possibly, there are different ways of addressing…show more content…
In this regard, the use of computers is crucial when it comes to matters pertaining to accounting. Besides, the introduction of credit cards and other electronic payment methods would be another good idea since it will promote efficiency since they are safer than carrying cash around. With reference to these recommendations, it is evident that most of the U.S. chain restaurants employ the franchising approach to run their businesses. A good case in point is the McDonald’s outlets; almost 80 percent of them are owned by franchisees. When it comes to full-service chain restaurants, all Denny’s full-chain restaurants were operated by franchisees too. With more business enterprises adopting franchising and syndication approaches, Porcini’s should have considered these recommendations too to establish a reputable business empire along the major
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