Case Study: Porcini's Pronto

829 Words4 Pages
Porcini’s Pronto Tom Aleso, who was the Marketing vice Director of the Porcini’s Inc., had a good idea of expanding the company’s business of operating the restaurants. He identified an opportunity in creating more full-service chain restaurants that would serve the highway travelers. It was a brilliant proposal since the only competitors that were serving the market then were a few people operating low-end fast food restaurants and small outlets. In fact, this augured well for Porcini’s full-service restaurants and there were signs that they would be embraced by the customers who needed full meals at the rest stations in the course of their journey. However, the biggest challenge that stood along the way was insufficient capital and lack…show more content…
In this regard, the restaurants had to provide quality food at affordable prices while at the same time focusing on making profits. Possibly, there are different ways of addressing these challenges so that the business may pick up without any hitch. Franchising and syndication would be appropriate strategies to allay worries with regard to the quality of food and services that would be offered with such a low amount of initial capital. In fact, the two ways would enable the company to operate the full-service chain restaurants effectively thereupon reducing the chances of experiencing failure and other factors that would suppress the growth of the startup. It is noteworthy that franchising gives one a right to use an organization’s business reproduction or brand for a specified period of time to build chain businesses that provide goods and services without having to invest or any liability related to the chain. What is more, this approach is considered the baseline of a retail chain’s growth and many enterprises like McDonald’s have adopted it. The success of the franchisees defines the…show more content…
Of course, so many ways would improve the business’ operations like hiring of the right and competent workforce. In light of this, the human resource team that Porcini’s institutes ought to be dedicated to its work with the aim of identifying and acquiring the expertise needed to expand the business’ market base. Good services and quality food provided to customers would also attract more customers and maintain the returning ones. Of course, the staff needs to be encouraged through compliments, rewards, and other fringe benefits for their good

More about Case Study: Porcini's Pronto

Open Document