The bottomline is that Pepsi cannot exist without the proper promotions. This is because Pepsi belongs in the FMCG market, and in FMCG, you either perform or perish. The FMCG market is one of the toughest market for businesses. However, Pepsi is not only surviving, but it is thriving in the FMCG market. Thus, hoping that Pepsi keeps reinventing its marketing mix so that it remains in the top 2 category of soft
For example a SWOT of their Indian market would be that their strengths are, firstly, that they have a premium position in the customers mind because it was the first pizza franchise to come into India. They’re have better brand equity and promotions than competitors. It also has a great offline and online presence as they do home delivery and online ordering. One of their weaknesses is that people are starting to feel dissatisfied with the same pizza taste that’s been there for so long. An opportunity for them is that, although they have a large menu, there is always room for expansion and a threat for them is Dominos.
The SWOT analysis of PepsiCo is stated below i. The strengths of our company Pepsi is:- • PepsiCo is the largest soft drink company in America and second largest company worldwide based on net revenue earned. • PepsiCo has acquired several brands like Pizza Hut and Kentucky Fried Chicken (KFC) in order to distribute and market them with its own brand. • PepsiCo brand stands for quality has loyal customers all over the world • PepsiCo was the first company which introduced the use of
Indirect competitors Major indirect competitors are pizza restaurants like Tashir Pizza and Pizza Hut. These places offer comparable quality in addition to well-designed and equipment eating place and direct customer friendly service. However, restaurants will charge higher prices and also not everyone enjoys going out for eating. Mission Statement We deliver premium food, make our customers mindful of the quality and empower them to express themselves because "You are what you eat". Value
Hot pizza and good taste are his/her expectations. Last, the value add services are like ambience, service quality and dining experience etc. Pizza but is close to Indian hearts and tastes. The Indianization of pizza like chicken tikka, tandoori range, and spicy korma helps it establish a strong brand relationship. It has the availability of 100% vegetarian pizza hut in the world at Ahmedabad, Surat, and Mumbai’s chow patty.
Right now Goody’s is the biggest fast-food company in the country. However, in order to continue this success and be always a step forward than its main competitors, the company has to come up with new ideas. One way to earn more profit is to attract new customers. This can be achieved by introducing a new advertising campaign, to emphasize on the high quality products of the company or even reduce the prices. Another way is to make Goody’s something more than a simple burger house and it could offer coffee or some kinds of deserts.
Pepsi is joined in broad recognition by such PepsiCo brands as Mountain Dew, Diet Pepsi, Gatorade, Lipton Teas (PepsiCo/Unilever Partnership), Tropicana Beverages, Aquafina Bottled Water, Mirinda. In India Pepsi has enjoyed phenomenal success with its Mountain Dew brand as well. The strength of these brands is evident in PepsiCo’s presence in over 200 countries. The company has the largest market share in the US beverage market at 39%. In addition, the company holds leading market position in its key strategic markets.
For me, the growth of fast food does more benefit than harm to the economy and people’s life. Therefore, I’m going to analyze three main issues which are the development of technology in fast food industry, the convenience and reasonable price and the transformation of nowadays fast food chain to illustrate my point of view. With the rapid development of technology, the productivity of fast food industry becomes higher which makes the fast food business start to be passionate about science and technology and how they can revolutionize the kitchen. In the text, Schlosser states that “McDonald's Corporation has used Colorado Springs as a test site for other types of restaurant technology, for software and machines designed to cut labor costs
(Schlosser, E. (2012))These type of restaurants have convinced consumers into forgetting about the importance of quality over price and convenience. This is all due to the branding, accessibility and the hidden immorality that has led worldwide fast food restaurants to success. Initially people used to believe that serving large quantity of food for a cheap price was the key to success for a fast food restaurant, rather than a fast food that give less quantity but of a higher quality. Nowadays, they believe that fast food restaurants that focus on serving quickly high quality dishes that use products such as non-conventionally raised meat and organic produced ingredients will triumph the market, regardless of the increased cost. An example is Chipotle, the most well known new fast food restaurant in the United States, whose higher ingredient costs led them to raise its prices in 2014.
Burger could be provided with many different items such as French fries, drinks and juices. Food truck cost is very low compare to starting a restaurant and the profit margin is high. So on the basis of this I think the setting up a business of "anday wala burger" food truck would be the a great option for a business. Firstly, anday wala burger is the national the burger of Pakistan very similar to Ramly burger but with extra flavor and much more to it. It comes in three form lamb chicken and beef, added with salad, mayonnaise and ketchup, it is tasty with or without egg.