ipl-logo

Case Study: Posicisco And Pepsico

734 Words3 Pages

PepsiCo is currently the worldwide leading cooperation in the food industry; there is no rational reason for them to quit. Pepsi should definitely continue in the restaurant business. In this case, PepsiCo has two options available to expand its business: Carts of Colorado or California Pizza Kitchen. Regarding purely on the case, PepsiCo should pursue both companies, since both of them can help boost PepsiCo’s leading position in the industry. However, pursuing two large companies is risky. If PepsiCo have to give up on one of them, California Pizza Kitchen is a more suitable option for PepsiCo.

California Pizza Kitchen (CPK) is a Pizza chain founded by two former U.S. attorneys with exotic toppings. It is an instant populated chain restaurant. CPK will be a good fit to PepsiCo. CPK shares several similarities with PepsiCo. First, obviously both companies have experience in restaurant industry. PepsiCo starts with its business by making Pepsi cola syrup and carbonated water in 1890s. It later expends to the food industry. It currently has three restaurant chains – Kentucky Fried Chicken, Taco Bell and Pizza Hut. PepsiCo’s strategic planers believe deeply in quick service restaurants. CPK is a restaurant chain with simplicity and convenience. It matches PepsiCo’s value on restaurants. CPK’s lunch average is around $10, which also fits PepsiCo’s chain restaurant average well enough.

Second, both of them give high value to their employees. PepsiCo is a company focus on

Show More
Related

  • Rampart Security Case Study

    838 Words  | 4 Pages

    wanted to promote its “California -style” pizza, to sell in supermarkets, they contracted with the Highland Group, Inc., to produce 2 million recipe brochures. Highland then contracted with Comark Merchandising to print the brochures which would then be inserted in the carton when the freshly baked pizza was still very hot. However, when Comark asked for details concerning the pizza, the carton, and so forth, Highland refused to supply them with the information. The hot bread from Boboli’s pizza caused the ink to run on Comark’s first lot of 72,000 brochures, and customers opening the carton often found red or blue splotches on their pizzas. Comark then sued for breach of contract when Highland refused to accept any additional brochures and Highland defended by claiming that Comark had breached its warranty of merchantability.

    Read More

  • What Are The Political Factors Affecting Subway

    1546 Words  | 7 Pages

    Expansion into developing nations with different social and cultural parameters would require altering the menus and catering to the specific customer needs. Economic factors The low franchising cost comparing to the competitors is an advantage for Subway. However the cost of ingredients and supplies used in the preparation of food is higher than that of the competition due to the need for fresh ingredients. Customers have a perceived value which is higher than that of the product offerings of alternate fast food chains.

    Read More

  • Microeconomic Project: Case Study Of Pepsico

    819 Words  | 4 Pages

    PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which included an acquisition of Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added the Gatorade brand to its portfolio. • As of January 26, 2012, 22 of PepsiCo 's brands generated retail sales of more than $1 billion apiece, and the company 's products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion Based on net revenue, PepsiCo is the second largest food and beverage business in the world. Within North America, PepsiCo is the largest food and beverage business by net revenue. Indra

    Read More

  • Domino's Marketing Strategy

    720 Words  | 3 Pages

    Domino’s has recognized that consumers are seeking healthier choices. As a new strategy they have introduced two everyday pizzas for just Rs: 590 which enable everyone to enjoy their pizzas. Compared to other fast food restaurants in Sri Lanka, Dominos offers more budget healthy packages for their

    Read More

  • Compare And Contrast Coke And Mcdonald's Global Branding Strategies

    2752 Words  | 12 Pages

    QUESTION NO: 1 Contrast Coke and McDonald’s global branding strategies. How are they similar and how are they different? Why are they so well-respected?

    Read More

  • Domino's Value Chain Analysis

    1791 Words  | 8 Pages

    Logistics Management 12 9. Reference 15 Domino’s INTRODUCTION: • Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery segment operating a network of company-owned and franchise-owned restaurants in the United States and international markets. Domino’s Pizza’s Vision illustrates a company of exceptional people on a mission to be the best Pizza Delivery Company in the world. Domino’s started out small with the legendary Tom Monaghan who bought his first pizza restaurant and called it Dominick’s.

    Read More

  • Strategic Analysis Of Pepsi (Pakistan

    6570 Words  | 27 Pages

    Special thanks to my Business Policy professor, Fareed Fareedy for everything. He motivated and guided me. Special mention to the TA Business Policy, Ms Haadiah. I would also like to thank the employees at Pepsi who gave me the required information.   Table of Contents EXECUTIVE SUMMARY 5 INTRODUCTION 6 History 5 Divisional Structure of the company: 9 MISSION STATEMENT 9

    Read More

  • Pepsico Political Factors

    724 Words  | 3 Pages

    POLITICAL Political factors can often give a big impact on the business of a company. Often this factor is not in the hand of the organization. Several aspects of government policies can make a huge difference. However, all firls are required to follow the law. It is the responsibility of the organization to find how upcoming legislations can affect their activities.

    Read More

  • Coca Cola Market Structure Analysis

    1093 Words  | 5 Pages

    The high cost of operating in this industry prevents many companies from entering the competitive arena. Last, these two companies engage in non-price product differentiation. Rarely will you see Pepsi attempt to undercut Coca-Cola in price. Instead, you see these companies use creative advertisements to compete (Neary

    Read More

  • Case Analysis: Case Study: Kraft Heinz Company

    1823 Words  | 8 Pages

    Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.

    Read More

  • Coke And Pepsi Case Study

    1101 Words  | 5 Pages

    In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).

    Read More

  • Pizza Hut Supply Chain Analysis

    2323 Words  | 10 Pages

    Pizza hut has various strategies and sub strategies to achieve its objectives. Effective supply chain in pizza hut ensures that quality food is provided to customer’s efficiency leading to consumer satisfaction. And in return a satisfied customer ensures that the company continues to manage its market leadership by the word of mouth spread by the customer & the market feedback. The below diagram reflects the supply chain management process in Pizza

    Read More

  • Pepsico Case Study Model

    962 Words  | 4 Pages

    Founded in 1965, the company is standing strong till now and it too consist of brands that are over 100 years old. With merger and acquisition of other companies, the company brands under it such as Frito-Lay, Tropicana, Gatorade and Quaker Oats. Ever since, the company has a staggering average retail sales amount of about $92 billion (USD). Being a premier producer and to supply convenient foods to the customers has always been the core focus of the company and because so, PepsiCo International always strive to thrive in its very own

    Read More

  • Kfc Pricing Strategy

    748 Words  | 3 Pages

    They placed their product for a high price and target the middle and upper class people. According to Behera (2008), the pricing strategy include not only the price list but also comprise of on going offers, discounts and promotions. KFC is using skimming pricing strategy on the new product to reach a segment of the market that is relatively price insensitive and thus willing to pay for a premium price for a product. As the product is new, company need to adjust the price from time to time base on customer respond and cost of production. The product price will be firstly placed in the range of RM8 to RM15, base on the type and size of the meal ordered.

    Read More

  • Strategic Plan Of Pepsi

    4003 Words  | 17 Pages

    Running Head: PEPSI COLA COMPANY 1 PEPSI COLA COMPANY 16 Strategic Plan of Pepsi Cola Company Jacqueline C. Tuncap American Military University BUSN 620: Strategic Management September 25, 2016 Executive summary This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. The company is known as one of the top competitors in the market. We will go through and try to understand the separate areas within the company that collectively work together towards creating a successful company.

    Read More

More about Case Study: Posicisco And Pepsico

Open Document