LB160: Professional Communication Skills For Business Studies

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Faculty of Business Studies
LB160: Professional Communication Skills for Business Studies
First Semester 2015-2016
Tutor Marked Assignment (TMA)
Academic Year - 2015-2016 Semester: First
Branch: Egypt Program: Faculty of Business Studies
Course Title: Professional Communication Skills for Business Studies Course Code:LB160
Student Name: Ahmed Karem Mahmoud Hafez Student ID: 1451510600
Section Number: Tutor Name: Dr. Nihal El Debiky

Total Mark: Awarded Mark:
Mark details
Allocated Marks Questions Q1 Q2 Q3 Q4 Q5 Q6 Total Weight 10 10 Marks 10 10 20

Allocated Marks Criteria Content Language Organization Total
Marks Q1
Marks Q2 Student’s Total Mark 20

Notes on plagiarism:
A. According to the Arab Open
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It also has opportunities, Wendy had grown by acquiring several smaller companies such as Tim Horton’s, the company chose that year as a time to focus on product quality and product expansion by offering its Garden Sensations, a new selection of fresh, healthy salads.

The company has many threats; first one is that Wendy’s overlooked the shift in consumer preferences from indoor dining to drive-through windows at its restaurants. It didn’t respond well to the above mentioned shift in consumer preferences which soon started looming over as threats, second one is that Burger King’s menu also offered a few items that set it apart from other fast-food restaurants, thereby offering customers a varied menu and posing a serious threat to Wendy’s.

In the end, Wendy is a really successful company which has a big income and famous around the world by their delicious
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Manufacturing takes away from this focus so it is nothing more than an afterthought in Nike's total corporate strategy plan. Regarding to the decisions that leads up to this strategy of vertical integration then and now, Nike's positions can be explained by three logic-based choices: transaction costs economics, capability theory, and real options theory.
Finally in discussing Nike's vertical integration with a real near options it's easy to see that they must keep flexibility due to the dynamics of customer tastes. Nike has to satisfy many different consumer demographics until they do this; they stay away from investing too much into any one area. Maximizing strategic flexibility insists that they outsource the manufacturing processes and hide an innovative corporate culture under its umbrella. By keeping their real options open, Nike can also be ready in the event where new potential competitive advantages appear such as

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