Case Study: Project Shakti
Project Shakti is a rural marketing initiative of Hindustan lever limited(HLL) in Rural India, it is the India’s largest fast consumer goods(FMCG) company and a subsidiary of the global consumer goods giant Unilever. Ultimate leader of the project Shakti ,Mr.Dalip Sehgal, executive director, new ventures, “Shakti is a quintessential win-win initiative in the villages and it is a sales and distribution initiative that delivers growth and it is a communication initiative that builds brand of HLL, a micro-enterprise that creates livelihood for those people by selling HLL products, a social initiative improves the standard of life of people in rural India. What makes Shakti uniquely scalable and sustainable is the fact that it contribute not only …show more content…
The recruitment of a Shakti Entrepreneur or Shakti Amma started with the executives of HUL identifying the uncovered villages. HUL vouches for Shakti Ammas(women) as well as Shaktimans(men) with banks from credit. The representative of the company meets the panchayat and the village head will identify the woman who they believe will be suitable as a Shakti Amma. One Shakti Entrepreneur is appointed for one village or more villages that are about 2 kilometres apart from her village.
After training she is asked to put up Rs 20,000 as investment which is used to buy products from manufactures and sell those products to either retailers or the consumers. The products are then sold door-to-door or through petty shops at home by Shakti Amma and Shaktimans. On an average a Shakti Amma makes a 10% margin on the products she sells(profit)
The Shakti dealer organizes a “Shakti Day” in the village where they give fee gifts, samples and display the products.
7. WHY WAS SHAKTI INTRODUCED ?
• HLL ,which had protected it from competitors for long time felt that it’s sales and distribution system was good and soon the company felt that it had to increase or spread its reach beyond the urban markets in India
(that is to reach rural India).
• And more than 70% of India’s population lived in villages and therefore it created a big market for the FMCG industry
Narrative Case Study Analysis: Sawchyn Guitar
1759 Words | 8 PagesPeter Sawchyn, founder, and manager of the company, is the main focus in this one person business. His wife, Kendra, and his coworker, Ben, are the other two main players in this business. Peter is a master instrument builder, Kendra is an expert in retail business and his co-worker, Ben, is a fellow expert for guitars. Even though Kendra and Ben have taken over roles in the company team, Peter Sawchyn, as the only instrument builder in the company, remains the single “main actor” in the company.
Case Study Hi Shelagh
69 Words | 1 PagesHi Shelagh, As part of the pilot program we have decided to have a Parent Retreat sponsorship for a Triangle chapter leader. You were chosen to be sponsored. The retreat is July 27th-29th for two. You would only have to pay a $50.00 deposit.
Shar Lichty Case Study
153 Words | 1 PagesShar Lichty is an organizer with the Peace and Justice Action League of Spokane and a candidate for Mayor, Spokane. Shar has been involved in the local campaign for referendum 74, the 2012 statewide ballot measure to legalize marraige equality. Erin Jones, candidate for State Superintendent at Office of Superintendent of Public Instruction. Erin served three years as Assistant State Superintendent for Student Achievement in Washington State, where she was responsible for working with educators and policy makers to create policies and practices that would better serve students of color and students otherwise disenfranchised. Based on a desire to be closer to students and teachers, Erin recently took a position as the Director of Equity and
Case Study: Hi Solomon
380 Words | 2 PagesHi Solomon, In reading your post and the readings for this lesson, I share with you the frustration in realizing the obstacles that Native Americans have been, and still are, facing regarding the court cases. To understand something is so sacred to them, yet the courts don’t even make the effort to hear them out, is quite heartbreaking. Interesting note about the 2009 example you mentioned where the Supreme Court didn’t even hear the case proposed by the Navajo nation. It’s less than 10 years ago, and yet it seems something that could be from a long long time ago since we’ve evolved as a government society.
The Case Of Narendra Nagareddy
334 Words | 2 PagesArrested after 36 patients died, Narendra Nagareddy had been held at his office following a raid from DEA agent. Around 12 of the 36 patients died from an overdose. Almost 40 federal and local agents raided his Jonesboro office as they seized even more assets at his home. As a psychiatrist of Jonesboro, Nagareddy has been over prescribing benzodiazepine and opiates for the last several years, which has led to multiple overdoses and deaths. People have come to Nagareddy for help, but instead of receiving help, they are met with deadly consequences.
Sold By Patricia Mccormick Summary
826 Words | 4 PagesPatricia McCormick wrote Sold, a National Book Award winner. This book focuses on a young girl who was sold into prostitution by her stepfather. Lakshmi thought she was going to the city to work as a maid and help her family earn money. She didn't let her situation get her down however, she stayed positive the entire time she was at the house. One way she passed time was by figuring out how long it would take her to pay off her debt and leave.
Lightwave Technology Case Study
923 Words | 4 PagesThe company was able to capture the market because of two important strengths: Flexibility and cost effectiveness. Both compelled its customers to choose LED over other source of lights and created a huge turmoil in the illumination market. This technology edge proves to be the competitive advantage over other major players and lighting companies. This made LEDS famous from signage to entertainment to work to roads and so
Behind The Beautiful Forevers Character Analysis
826 Words | 4 PagesWhen she opens the door for the room full of money, she must also close the door to her hut, and her honest teaching career. The door to which her students used to enter. In Mumbai and across the world, money is the kryptonite for the
Marketing Strategy: Case Study: Houzit
1803 Words | 8 PagesThe following are the stated objectives of the organization (Houzit): To bring an annual sales increase of $ 5 million by moving the sales figures from $15 million per year to %20 million per year during the next three years period. To enhance the list of loyal customers from 10,000 to 15,000. Considering Brisbane as a potential market, brand recognition need to be established so that one out of every 3 people will recognise the Houzit brand in a random survey that is conducted in 18 months ' time.
Pepsi/400 Week 3
455 Words | 2 PagesMatthew Ferguson BUSI 400 June 15, 2015 After reading 20 of the latest press releases from PepsiCo, that Pepsi is actually pursuing is product development, market development, and finally forward integration. Pepsi focuses on performing near and long term investments, having future plans on making global investments. The first strategy that Pepsi is pursing is product development, a strategy used by a company to increase sales by modifying or upgrading a product. This entails a lot of research and development expenditures and a main reason being to be major competitors offering better quality products (David & David, 2015, p 138).
Summary Of Sold By Patricia Mccormick
1087 Words | 5 PagesHuman trafficking was a major problem in this book. Researching human trafficking can further all evidence and information on the topic which the books had multiple points to emphasize on . Patricia Mccormick writes sold to inform people about the experiences of others lives and the way they are living with this happening to them or have happened . Her personal trials have taken an emotional route to connect with Lakshmi or some of the young girls she has visited previously. This essay is important because it talks and highlights very key points on Human trafficking and how it affects women and the society as a
Case Study Fresh To Table
821 Words | 4 PagesEsther Matz Dr. Emmanuele Archange Bowles MAN 4301 Assignment 3 Case Study – Fresh to Table Fresh to Table, a company that was created by Mossberger, is a company that serves restaurants. It helps restaurants find appropriate resources to minimize their expenses and losses and maximize their benefits and freshness. In just four years Fresh to Table built itself up and had employed 120 employees.
Louis Vuitton Case Summary
821 Words | 4 PagesName - Mayank Saxena Case write up: Louis Vuitton Executive Summary Louis Vuitton’s (LV) major source of revenue was Fashion and leather goods which was 35% as compared to other products and 20% of this revenue came from Japan, undoubtedly a strong hold in the Japanese markets, with that being said, there are a lot many opportunities for LV to exploit in terms of new and emerging markets like China and India, which have a lot of untapped potential. They can expand their market segment by targeting the middle class and upper middle class bracket, and diversify their target audience i.e. women by introducing clothing for men and children. The key to deal with the current situation of LV would be to reduce dependency on Japanese markets and
Marketing Strategy Of Amul Butter
3523 Words | 15 PagesContents Executive Summary 2 Introduction 3 SWOT analysis for “Amul Butter” 5 PEST Analysis 8 Porter’s 5 Force Model for AMUL Butter 9 Market Research through Survey 12 Findings from the survey analysis 16 Positioning Strategy 18 Recommendations 19 References 19 Executive Summary Introduction Amul as a brand name is familiar to almost every individual in India, Amul is known for its quality products purity and hygiene. It is a Dairy Cooperative of Gujarat, also known as The Gujarat Cooperative milk marketing federation Ltd established in 1946. Gujarat as a state of India is a leader in organizing dairy cooperatives and its success is not only limited in India but acts as a model for rest of the World. For over more than the past
SWOT Analysis Of Nestle In Malaysia
1140 Words | 5 PagesThe spread is organized according to per capita basis in these countries. Besides, the mission of the company is to provide a complete range of products to the consumer in relax and pleasant environment. Other than that, the workforce also play a big role. The company has employed around 45,000 workers in its retail store shop where each of them is well
More about Case Study: Project Shakti
Narrative Case Study Analysis: Sawchyn Guitar
1759 Words | 8 PagesCase Study Hi Shelagh
69 Words | 1 PagesShar Lichty Case Study
153 Words | 1 PagesCase Study: Hi Solomon
380 Words | 2 PagesThe Case Of Narendra Nagareddy
334 Words | 2 PagesSold By Patricia Mccormick Summary
826 Words | 4 PagesLightwave Technology Case Study
923 Words | 4 PagesBehind The Beautiful Forevers Character Analysis
826 Words | 4 PagesMarketing Strategy: Case Study: Houzit
1803 Words | 8 PagesPepsi/400 Week 3
455 Words | 2 PagesSummary Of Sold By Patricia Mccormick
1087 Words | 5 PagesCase Study Fresh To Table
821 Words | 4 PagesLouis Vuitton Case Summary
821 Words | 4 PagesMarketing Strategy Of Amul Butter
3523 Words | 15 PagesSWOT Analysis Of Nestle In Malaysia
1140 Words | 5 Pages