Case Study Proton

Recalling the year saw substantial positive proton international sales and service department has additional human resources, mainly focusing on technical support and after-sales service and customer service. Obviously, this investment reflects the importance of long-term growth of export markets protons. In an expanding market, the Group successfully penetrated into China and Thailand, while expanding the scope of our in Iran, the Middle East and Indonesia.
At the same time, we re-energize the Saudi market, which is vital to our success in the Middle East. This year also saw the implementation of semi-disassembly (SKD) special items and complete knock down (CKD) exports to Iran and China, which is expected to thenew fiscal year, export volume

During the year, there are in the presence of both sales and technical teams in each country proton frequency of visit increased significantly, to improve our understanding of the market and provide customers with better response.
2.9.4.4 Place
Indonesia
Performance and Operations
EDAR Indonesia PT proton higher sales registered 1,422 546 units, compared to the previous fiscal year. July 2007, the company launched the Waja and new models in the 2007 Indonesia International Motor Show combined.
Prospects
Indonesian Automotive Industry Association (Gaikindo) had predicted a steady increase in the total volume of trade over the next three years, from 500,000 units in 2008, 600,000 in 2010, the company expects to perform better in the next fiscal year 2 Persona general conduct increase in July 2008 and the end of 2008 to achieve the desired improvement in sales and after-sales support, the new legend, the company has expanded its network by an additional four branches and five agents.
Singapore
Performance and

Given these market conditions, Proton Cars (UK) is the use of some, such initiatives can reduce operating costs while maintaining a high level of support for our dealer network and customers.
Thailand
Performance and Operations
Proton of 30 through its wholly owned subsidiary, Proton Cars (Thailand) Co., Ltd. made into Thailand in January 2008. In a short time, we managed to successfully break into the proton Thai market its vehicles exceeding 1,200 six months of its launch. Since the production of road into the Thai market, PROTON captured market share in the passenger car broken down 1.3 percent and ranking eighth overall.
Prospects
For the fiscal year 2008/09 Proton aims to sell a variety of models include smart, GEN.2, new characters and achieve sales of 4,000 units.
Australia
Performance and