Product Improvement and Marketing Strategy Godiva and Delice both have a higher price and sales than Charles. Trendy packaging is the reason that Charles cannot take a competitive advantage.So in this case, Charles has to upgrade their packaging if they want to compete with Godiva and Delice. Charles could relaunch their product with new packaging that should be trendy and eye-catching without compromising company heritage or corporate culture. Charles’ current marketing strategy is to focus on the local community which already has a strong presence. Charles needs to increase its marketing to the tourist community and internationally.
Due to the strong financial background, Hup Seng is able to purchase the latest technology to aid its production of biscuits. The productivity will be more effective and efficient with the help of technology. The technology will able to help Hup Seng to produce more unit in a shorter time. Hup Seng also able to reduce its labor cost by replacing some of its employees with technologies. With the face pace of production, it will definitely become one of the competitive advantages of Hup Seng Sdn Bhd.
In order to avoid losing the customers, Steers could use a market penetration strategy which would result in Steers pricing their goods in order to match the product with the price a bit better. Another part of market penetration is that Steers would increase the amount of marketing and advertising that the franchise does, this will result in customers being made aware of what Steers offer in terms of products but an increase in advertising would also result in an increase of new customers. Labour disputes can cause severe problems for a franchise. Labour disputes can cause a franchise to decrease in productivity, or completely stall the production of a franchise. Labour disputes should be avoided at all costs and therefore it must be of most importance to abide to all the various labour legislations such as the Labour Relations Act (LRA) and the Employment Equity Act (EEA).
There are proprietary technology, managerial know-how, favorable access to raw materials, and learning-curve cost advantages. They can take the cost advantages of the existing firms, but the increases cost will reduce the potential profit. Lastly, the government policy will enhance the cost of entry into the industry that means the government regulated monopoly to ensure the affordable product
Convincing customers to make a re-buy and change this relationship into a loyal customer is also very costly. Customer loyalty creates a lot of benefits for the companies. These include lower costs associated with retaining existing customers, rather than constantly recruiting new ones especially within mature, competitive markets (Ehrenberg and Goodhardt, 2000). But the effect of these benefits can differ per industry. Therefore this research in the footwear industry tries to find out how customers reaction will be by an increase of price.
Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
The main cost is the outflow of earnings from the foreign subsidiary to the parent company when the foreign subsidary imports large amount of its inputs from abroad. Also, due to high FDI in developing countries, it can bring higher inflow of technology which will cause a demand for skilled labour from both LDC and DC. (Mamoon, 2007) How can LDC improve their performance? LDC have to set tactical trade policies to help their domestic industries against competition from abroad by imposing quotas and tariffs against imports of manufactured goods from DC. This will substitute away imports to domestic products.
De Matos et al (2007) in Yang et al (2005) argue that customer satisfaction after receiving adequate recover is higher than the satisfaction before service failure occurs. Therefore, by undergoing service recovery TTCL would retain its market share and the leadership it used to enjoy in the market before the liberalization policies. As Blodgett et al (1997) puts it successful service recovery could result in better satisfaction, higher purchase intention and higher word-of-mouth intention. Conclusion Companies like TTCL have customer service desks responsible for addressing immediate problems. However, some underlying problems can’t be solved this way by front desk services only.
Local manufacturers must become more competitive or may run out of business with less limited trade. Capital investment:Trading blocks could also attract capital investment if non-member countries decide to establish subsidiary operations inside blocks in order to avoid the payment of inport tariffs. It should be clear that the primary motivation for the establishment of a trading block is the expansion of market opportunities which in return leads to economies of scale in production, greater volumes of competatively priced goods sold, and higher profits for members of the