Nevertheless, consumer spending continues to increase. Close to 85% of the population are expats and this has influenced the products on offer in many retail establishments. Demand for luxury products continues to grow based on their popularity amongst Qatari nationals. (Euromonitor) Swot Analysis Strength Considering the preferences of choice of Qatar nation, our strong high end brand and the taste of the Qatari nationals to buy luxury goods as a means of showing social status will strongly act in our favour. At the same time younger people with higher disposable incomes and preference for brands is again a strong point on which we can capitalize on.
Puregold, Rustans) • Hypermarket (i.e SM) • Convenience Stores(i.e. 7/11and Family Mart) Since it’s a packaged food, people would prefer buying it in a place where they can assure their safety. It can be a snack for those kids after playing but it’s not available in every sari-sari stores. Promotion TV Commercial Web Portal, http://www.mondenissin.com/ The company got the famous stars Maine Mendoza
Rising Prominence in Hypermarkets and Supermarkets The Indian retail sector is going through a transformation and Indian emerging market is witnessing a significant change in its growth and investment pattern. Growing penetration of hypermarkets and supermarkets in India is playing a crucial role in creating awareness amongst the consumers. This growing awareness has inclined the consumers to look at glamorizing their kitchens with svelte and sleek gadgets that are cleverly woven into the cabinetry, yet are highly functional in nature. Whirlpool is offering its customers with European range of products that are well crafted in design, durable and are best in technology. Whirlpool is a market leader in Europe and import 90% of its product portfolio from the continent.