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Ella's Kitchen Case Study

784 Words4 Pages

While reading this case study there were some things that I found similar and different about the two companies. Ella’s Kitchen and Viacom Brand Solutions (VBS) are alike because both companies showed foresight in identifying how to tackle their respective issues (Eagle, Dahl, Czarnecka, and Lloyd, 110). They are different because they both had different visions. Ella’s Kitchen was founded in 2005 by Paul Lindley who is a father of two. He envisioned on developing a product that was aimed towards children and contained organic fruits and vegetables. VBS, which is the advertising sales house for Nickelodeon was wrestling with the prospect of losing all HFSS advertisers form the kid’s channels (Eagle, Dahl, Czarnecka, and Lloyd, 111)
What made …show more content…

With the deal that Ella’s Kitchen made with Nickelodeon, VBS were able to create work in the same style and tone of voice of the channel (Eagle, Dahl, Czarnecka, and Lloyd, 112. The ads that were created put emphasis on fun, play and energy which would grasp the attention of children as well as the parents. The media strategy that was developed was also another factor that made the campaign successful. The media strategy mirrored the creative approach in that it was based around the idea of congruency (Eagle, Dahl, Czarnecka, and Lloyd, 112). It sought bouncy, energetic, uplifting shows as opposed to ones that would bring energy levels down.
Creativity plays a big part with these two companies coming together. It gave both companies a chance to benefit from each other. Ella’s Kitchen used VBS to promote their product that is targeted towards children. Viacom Brands Solutions (VBS) was able to generate more advertising revenue through healthier food and drink products (Eagle, Dahl, Czarnecka, and Lloyd, 111).
Ethical …show more content…

The first step would be to make sure that I know my marketing campaign fits into my marketing plan. The second step I would do is make sure that I have set my marketing campaign objectives and parameters. The third step I would take is to set my marketing budget. Knowing how much money I will spend will greatly affect my marketing strategies that I choose. The fourth step would be to choose my marketing strategies to communicate with customers. I will take the time to make sure that I know what communication channels I will use. For example, email, direct mail and pay-per-click advertising could be useful tactics to use. Using these steps can help with creating future campaigns. In order for me to get the results that I want it will take some planning and coordinated

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