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Case Study: Qumu Cooperation

945 Words4 Pages

Qumu cooperation was founded in 1978. It is headquartered in Minneapolis, Minnesota. The company was formerly known as Rimage Corporation and changed its name to QUMU Corporation in September 2013. It’s is an enterprise video content management software company. The company is engaged in providing tools business need to create, manage, secure, deliver and, measure their videos. Qumu functions through enterprise video content management software business segment. The Company operates through the enterprise video content management software business segment. Its video content management software solutions allow organizations to create, capture, organize and deliver content across the extended enterprise to a range of end points, including mobile …show more content…

New entrants in computer peripherals can put pressure on QUMU cooperation through lower pricing strategy, providing new propositions to the costumers and reducing costs. QUMU cooperation has to manage all these challenges in order to make the industry less attractive for its competitors. One of the biggest competitors of QUMU in enterprise video content management is called Cisco. Cisco Inc. designs, manufactures, and sells internet protocol based networking products and services related to the communication and information technology industry. One of the competitive advantage that cisco has over QUMU is networking. Cisco’s stand out is their stronger network focus, which allows them to win far more effectively with desktop virtualization than its competitors. In contrast, Qumu focuses on innovation and by building capacities and spending money on research and development. By focusing on these Qumu, new competitors are less likely to enter the market the industry where the established players such as Qumu Corporation keep defining the standards regularly. It significantly reduces the window of the extraordinary for the new firms and discourages new players in the …show more content…

Qumu can become the recognized brand in its industry and have advantage over competitors such as Cisco. One Way Qumu can manage the threat of new entrants by innovating new products and services. New products not only bring to the fold but also give old costumer a reason to buy QUMU corporation products. Qumu can tackle rivalry by collaborating with competitors to increase the market size rather than just competing for small market. Another way the company can tackle rivalry is by building a sustainable differentiation, by doing this the company can sell more units and gain more buyer units for their

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