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Resort World Senttosa Essay

1422 Words6 Pages

Resorts World Sentosa Pte Ltd (RWS) is the first integrated resort that worth $7 billion being build in Singapore, on an island which is name Sentosa, the resort completes in the year January 2010. During the opening, attracted and welcome 45 million guests.
(http://news.asiaone.com/News/Latest+News/Relax/Story/A1Story20121207-388244.html)

On the 49 hectares of land, Resort World Sentosa manage to be the region’s first and the only
Universal Studio Theme Park, (http://www.rwsentosa.com/language/en-US/Homepage/AboutResortsWorldSentosa) one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.(http://www.universalstudioshollywood.com/about-us/)

Marine Life Park is another attraction which …show more content…

but for now we will look into only the gaming industry using the Porter’s Five Forces.

3.1 Threat of New Entrants
Low - the threat for new entrants is very low as the government in Singapore have decided that only 2 casino in the 2 Integrated Resort that is going to build in Singapore. Having said to have a casino entertainment industry require high capital. Resort World Sentosa itself already cost 7 Billion for their start up cost. Just setting up These terms are not easily made, and this industry also require a huge numbers of investors. On the government side the approval for casino is hard for approval, as the citizens in the country does not look forward for more casino to be build in Singapore.

3.2 Threat of substitutes

Low - at the moment in singapore there is only a few alternative for gaming needs, such as the horse racing in turf city, and well known 4D and Toto in Singapore Pools. and also there are cruise that depart Singapore have gaming entertainment.

3.3 Bargaining Power of

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