Case Study: Samsung Gear VR

Introduction

Samsung Gear VR (See Figure 1 and 2), is a virtual reality headset developed by Samsung and Oculus VR. This device uses the Samsung’s Galaxy Note 4 as the scream and driving computer. Moreover, the VR pulls the energy from the phone and uses Wi-Fi connection and a micro USB to interact with the phone. The VR provides 3D 360° view of the virtual reality that you are immerse in. The player can control the device using a touchpad on the headset side and adjust the view focus. Another important feature is that the user has a 96° view when he or she is standing and the view can be compared to being at 2 meters from a 150 inches television. Samsung announced this device in September 3th, 2014 and gave the first demonstration of the prototype.
This new technology could be a disruptive innovation on the virtual reality devices especially as

The toll used to analysis this is the S.W.O.T analysis since it reveals the strengths, weekends, markets opportunities and threats regarding to the firm. (See Table 1). For a marketing tool will be used the 4P`s in order to establish the marketing program and target the market for the product, in this case the Samsung Gear VR.
(See Table 2). The 4P`s consists in price, product, place and promotion (See figure 3), which are useful in this case since it specifies the features and characteristics of the product, establish the reasonable price, from where you customer wants to buy the product and possible promotions. Moreover, for a business to succeed is necessary to get these elements right and have a balance between then. In addition, the 4P`s are useful to decide how to take the offer of your product into the market and test the firm`s marketing strategy.

Results and