1.1.1 Search Engine Optimization (SEO)
SEO is a subset of SEM. SEO indeed helps our website rank well in organic search engine results. I have learned that in order to rank high for SEO, we need to create and publish excellent content. However, I realized there was an increasing trend for both Goggle and Facebook to value more visual content than written content.
I have also learnt to use keywords and keyword planer to analyse the competitiveness of a term/word in Goggle. It helped me to understand what terms/phrases consumers usually search when they want to buy insurance. Most importantly, negative keywords help us to reduce our SEO cost by preventing repetitive advertisements being shown up to the same audience. This is because Google
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I needed grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests. One of mine blogpost “My Intern-Entrepreneur Journey” had reached over 2000 users and was republished by Steven Tong, Managing Director at Startupbootcamp Asia.
Figure 2 Blogpost “My Intern-Entrepreneur Journey” Performance
1.1.3 eDM & AB Testing
I helped my founder in Mailchimp eDM content generation and email list management. It was the process of building an email database of both the existing users or potential users and send them communications or special offers directly. In three month, I have learned how to abstract our users’ database from PolicyPal’s dashboard and regularly update the mail list in Mailchimp. In addition, I also learned how to set up A/B testing campaign in order to send users the most effective and appealing email.
1.1.4 Outreach to Bloggers
I helped the company to outreach to insurance/ finance bloggers to ask them to promote our mobile App. I collected the bloggers’ email by visiting their blog and ask for their contact. However, the majority of the bloggers either did not reply us or request for a pay. We gave up because we could not afford it.
1.1.5 Forum
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I was afraid of my accented English at the start. However, I slowly learned that I should not be afraid of having accent, speak slowly and let people understand your point is more important
- Prepare for arguments. As an insurtech start-up, there are some typical questions that people will ask, for example, is your App safe to store my personal data? Why should I give you my personal information? Prepare for the answers and be confident in replying and expressing opinions.
I still remember in the first day of my internship, getting to talk to unknown people was a milestone. Today, I could bravely approach people and convince them to sign up without promising any gift. Most importantly, through on-ground marketing, I felt the pain point of our customers and knew what we should improve in order to better serve them.
1.2.2 On-Ground Campaigns
I have involved in all the on-ground event planning and execution process. One of the most successful campaigns I have undertaken was the iLight event. I came across the idea of giving out free light sticks at night event and suggested to my founder. She liked the idea and then I was appointed as the person in charge to design and liaise with the manufacturer. The iLight free light stick giveaway was a great success as we achieved nearly one thousand of Facebook
But what do you put in the newsletter? The challenge is to create content that will make customers feel grateful. Something free is always good, but we don't want to give away the farm.
All proceeds went to the Southern Nevada Burn Foundation to help families in need. The competition was a partner workout
The road is rarely crowded on the extra mile. While others are settling for generic content that looks, smells and acts like the same content everyone else is producing and publishing, you should be taking your content to the next level and developing real solutions to your customers problems. I know you can do it! Take a listen to the latest Social Zoom Factor podcast episode #229 to learn 25 Ideas for Helpful Content Marketing that will inspire, educate and empower your dream customer! Need more help?
For example, when brands release a new product there are huge product launches. In these launches, there are signs placed in the front of the store and the new item gets placed at the entrance of the store on a little table so it can sell. This leads to guests trying new products and purchasing new things. Once every three months, a cosmetic or skin care brand comes in and holds an immense event. It involves make up artists applying makeup on the customers, or the skin care specialists giving facials to customers in order to push the sale for their product.
Annotated Bibliography Bakshi, M. (Producer), & Miller, B. (Director). (2011). Moneyball [Motion Picture]. United States .
We have to continually keep in contact with our customer. Raising awareness and educate them on potential
Ensuring that you use language that is understood by the person you are talking to and looking directly at them while you talk will
I have done a toy drive for the CT Children 's Med Center for 6th and 7th grade. NJHS is about helping our school and community. Helping with the toy drive helped me understand how to do things like that, which can help with any drives NJHS will plan in the future. I also helped with a clothing and toiletries drive for the women’s shelter. This can again help with planning any school drives that might be done by NJHS.
In 2016, I went to the National Fall Leadership Conference in Milwaukee, Wisconsin. I also have participated in the Splash Against Cancer event to raise money for the American Cancer Society. All of these experiences have taught me that it is important to help
After countless hours of baking, my group and I were able to raise $1250 which we used to purchase basketball hoops, plates, beds, silverware, cups, schooling for the children, and uniforms. Although we were not able to directly deliver these goods to the family ourselves, we were able to see pictures that were equally rewarding. Their faces and gratitude made the many nights of little sleep well worth
GEICO has actually capitalized on the trend with the launch of its mobile application which enhances the consumer experience with company. In addition to the visual trend, company has identified that consumers want information instantaneously and has simplified the process by which consumers can request the estimation of cost of the policy online. Technological Factors With GEICO’s mobile app, consumers can manage their policies by paying bills, viewing coverage, updating claims and chatting with Lily, the voice assistant that helps in the insurance needs. GEICO has an additional feature which is interactive accident guide that accesses digital ID card, collects the information about the accident like place, take photos and allows the customer to call a GEICO representative to report the
You may be wondering why an environmental engineer is interested in studying Management Information Systems. The reality is that information technology and managerial strategies have been central components throughout my life. I am currently working as a software engineer and although I have enjoyed my career till date, my true interests lie in acquiring the management capabilities and advanced training in information systems. I am now seeking a more sophisticated knowledge of information systems and management techniques that impact positively on every aspect of an organization’s business’ operations.
After the meeting, I realised the importance of a well-integrated management structure within creative industries, as it plays a central role in bringing a creative vision to life while ensuring its financial feasibility and profitability. My internship at Dell EMC with the Channel Marketing team required me to work with internal marketing tools to ensure that channel partners were branding the company and its products in accordance with the newly issued brand
INTRODUCTION Clinical psychology is a broad branch of psychology that focuses on diagnosing and treating mental, emotional, and behavioral disorders. Some of the more common disorders that might be treated include learning disabilities, substance abuse, depression, anxiety, and eating disorders. The field of psychology became more recognized during the second half of the 19th century, although clinical psychology wasn't recognized until the end of the 19th century. It was around this time that Lightner Witmer first helped treat a boy with a learning disability.
This is a highly personalized communication tool, which is addressed to a specific person through telephone marketing, emails, online media or mobile messages etc. It’s allows for customer interaction and is well suited for highly targeted marketing efforts. A disadvantage is that most people regard direct marketing as junk mail as people associate the company using direct mails being of lower status and quality.