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Case Study: Sears Canada

407 Words2 Pages

Sears Canada was established in 1953 and has seen solid growth over the past fifty years. As of September 2016, they control 1.1% of the retail market in Canada with Walmart Inc being their largest competitor with 6.5%. Sears have department stores across Canada. The company believes in delivering a quality product and exceptional services at affordable prices to their consumers around Canada. These products vary from apparels, home appliances to gardening necessaries. Sears wants to keep growing their operations and go back to be one of the largest retailers in Canada. With the fast growth of e-commerce, Sears has taken a great hit from a change in consumer preferences and the increase online shopping. Sears have assumed the price is the only

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