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Case Study: Sproutel Targeted

399 Words2 Pages

The primary segment that Sproutel targeted is children from 4 to 9 years old who live in the US. In the beginning, Sproutel focuses on children who are diagnosed with Type 1 Diabetes (T1D). However, recently, they expand their target to all children from 4 to 9 years old who want to take care their health and wellness or who have food allergies. It’s hard for children to understand their medical condition, especially if they have T1D. Anyone who diagnosed with T1D will have it in their whole life and need a lifelong treatment. Furthermore, they have to constantly checking their blood sugar level and have to control their blood glucose by having insulin injections or insulin pump. Likewise, children who have food allergies have to conscious

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