ipl-logo

Case Study: Supply Chain Management Of Flipkart

2247 Words9 Pages

CONTENTS
1. Executive summary
2. Flipkart
3. The Structure
4. Supply Chain Management of Flipkart
• Company Chain
• Logistics
• Reverse Logistics / returns processing
• Procurement
5. Warehouse Management system
• Inward Processing
• Storage Management
• Outward Processing
• Order Processing
• Order Fulfilment
• Inventory Management
• Supplier Management
• Customer Support
6. Conclusion

Executive Summary
The concept of e-commerce is downloading at a fairly rapid pace in the psyche of the Indian consumer. In the metros, shortage of time is a big driver for online shopping. On the other hand, accessibility to a variety of products makes audiences from smaller towns and cities opt for the online route. Major retailers face challenges in …show more content…

While more than 90% of the Cash on delivery (COD) shipments and about 60-70% of the overall shipments are delivered by the EKL the rest of shipments are catered by 3PL service providers. Moreover, if there are more than 100 deliveries for a particular destination the company uses EKL. In case of EKL, the shipment is first transported to Mother hub and then to delivery hub and subsequently from delivery hub the last mile delivery is done using suitable mode of transport such as two-wheelers, bicycles, or on foot. The company has tie-ups with more than 15 courier companies like Blue Dart, First Flight etc. to deliver their products and Indian post for areas where couriers do not reach. And to manage the 3PL providers efficiently the company allocates time slots to different logistics partners and they can pick up deliveries on specified time slots …show more content…

Return of a product to Flipkart can happen if the 3rd party cannot deliver to the address or the customer does not accept the product. Some orders are cancelled while the delivery is being processes by the courier company. Such orders are not recalled but delivered to the address and then cancelled. Customers can call the customer support and courier back the product to Flipkart. The delivery cost is borne by Flipkart.
When a customer requests return of a product, there are 3 paths this request can take:
1. Replacement: Flipkart returns the product to the supplier and obtains a replacement that is delivered to the customer.
2. Store credit: If the customer is not satisfied with the product, he or she is given store credit of the same amount.
3. Actual cash-back: Given out as cash for cash-on-delivery payment or refunded for online payment.
Procurement
When Flipkart started its operations, they had employed the consignment model of procurement. In this model, the retailer (in this case Flipkart) holds the

Show More
Related

  • Business Case Study: Zappos's Customer Loyalty Company

    880 Words  | 4 Pages

    Introduction Zappos is an online shoe retailer that started its business in the year 1999. The company later expanded and increased the variety of the products of its business by adding clothing, beauty products, and housewares. The Zappos Customer Loyalty Team Case Study emphasizes on the customer service department and the initial focus the drop ship method. The company also created a brick and mortar storefront to expand the business from online only and increase sales. The management of Zappos took an innovative approach to earn their required return on investment.

    Read More

  • Business Environment Affecting Target Corporation

    2091 Words  | 9 Pages

    In 2011, there was a tsunami in Japan and this natural disaster can lead to instabilities in the cost of raw materials. And this will affect the profit. Additionally, these circumstances can also affect Target’s loss of inventory and it can lead to merchandise stock

    Read More

  • Yum ! Brands: Quality Management System

    1860 Words  | 8 Pages

    Brand described as a network of facilities and distribution options. The researchers argue the supply chain include different functional areas such as inbound and outbound transportation vegetables, chicken and meat, warehousing, inventory control, suppliers foods, supply management forecasting, production planning, order processing and customer services (Dwivedi, Dwivedi and Tewari, 2014). Supply chain management consists of managing the production network from raw material supplier to final customer. Regardless of any doubt, any industry faces a range of challenges in the supply

    Read More

  • Kmart Supply Chain Analysis

    5718 Words  | 23 Pages

    This paper presents an overview of Kmart retail supply chain in New Zealand. Various IT systems and software used by Kmart are presented in this paper. The new IT systems and business applications are also proposed. In retail sector, IT is involved at every point right from supply chain management to POS terminals for transaction processing. Efficient use of technology and IT systems can bring innovation.

    Read More

  • Johnson International Corporation: Case Analysis: Johnson International Corporation

    800 Words  | 4 Pages

    Here 70% of our business is done with military so in military terms logistics means the organization of moving, housing and supplying troops and equipment’s. No doubt logistics is an important activity as there is a process for doing a work and there must be proper coordination and cooperation. Lack of proper coordination means, high chance of getting errors in work. This case analysis focus on providing the recommendations to the top management to make sure their activities are going smoothly in the market and they can be ahead from their competitors in this competitive world. In easy words, the organization wants to improve their delivery to their customers.

    Read More

  • Domino's Value Chain Analysis

    1791 Words  | 8 Pages

    The Value Chain 4 4. Operations Strategy Implications (Store level) 5 5. Inventory Management and Demand Forecasting 9 6. Supply Chain Management 9 7. Quality Management 11 8.

    Read More

  • Walmart Supply Chain Management Case Study

    995 Words  | 4 Pages

    Q. 2. Recent development in Technology has enabled huge global organizations to avail information easily in their premises for smooth functioning of various departments within an organization. Much of a company's success comes down to its Supply Chain Management and logistics. The development of Information Systems in SCM helps in cost reductions, customer satisfaction and productivity.

    Read More

  • Supply Chain Management In The Boeing Company

    1725 Words  | 7 Pages

    In the early 2000s, The Boeing Company faced many challenges with increasing competition in the commercial aircraft market. To remain competitive, they began the development of their 787 Dreamliner aircraft using an unconventional approach in terms of supply chain management. The historical approach that Boeing used on previous aircraft designs required Boeing to procure raw materials and subassemblies from several different suppliers and manufacture the final assembly in house. Dreamliner sought out to be the first of Boeing 's kind to outsource 70 percent of its major subassemblies under a Partnering for Success initive (5) , leaving Boeing to assemble the final assembly performed in-house. Build airplanes the same way the automobile industry

    Read More

  • Starbucks Value Proposition

    1586 Words  | 7 Pages

    Starbucks was founded in 1971. They have 18.850 stores in more than 40 countries which makes them the first coffee specialty retailer in the world. They operate most of their stores having only 50 franchises (as of 2017) as to keep strict control over quality. The success of Starbucks is based on their unique value proposition. They offer customer the finest coffee produced by themselves, with strong commitment on creating a global social impact, served in stores that promote a welcoming and warmth sphere where everyone can feel “like home”.

    Read More

  • Compare And Contrast Shopping Online And Online Shopping

    851 Words  | 4 Pages

    Our first point of discussion is the dissimilarity between shopping at stores and shopping online is time. Shopping in the stores spend more time than shopping online. A trip to the mall could take two to three hours including transportation time. You must spend many hours looking for the right products or in the lines trying to just purchase it. In addition, comparing the product against other online store competitors also takes us a lot of time.

    Read More

  • Marketing Planning: The Mazur Plan

    998 Words  | 4 Pages

    Buyers are located underneath DMMs on the typical merchandising structure chart. A retail buyer is responsible for selecting a range of products to sell in retail stores. Within a buyer’s decision making process they must consider customer demand, price, quality and availability, market trends; store policy and financial budgets (Buyers (Retail Trade)). Buyers travel the world to keep up to date with market trends (known as market weeks), source new merchandise and products and review existing items to ensure products remain competitive. By fully understanding customer needs, they are able to maximize profits and provide a commercially viable range of merchandise at competitive prices.

    Read More

  • Flipkart Value Chain Analysis

    1284 Words  | 6 Pages

    • It has team strength of 5,000 human resources • It has 27 cities covered with own delivery network and has 7 warehouses. Flipkart Value Chain Forward value chain at flipkart-Primary

    Read More

  • Benefits Of Online Shopping Essay

    1142 Words  | 5 Pages

    Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

    Read More

  • Advantages And Disadvantages Of Foodpanda

    2083 Words  | 9 Pages

    One of the challenges of e-business is that there are customers that prefer cash on delivery payment method because of limited online payment accesss for credit cards in certain countries. This payment method is a problem for global e-business, as it would delay the transactions of goods and payments. However, it is not a problem for Foodpanda because the food orders delivery is made within the country and hence cash on delivery is accepted. Apart from that, returning policy is also a challenge for e-business as it is more expensive with the addition of shipping and packaging cost. Foodpanda however, does not have a returning policy because the service that Foodpanda provide is a food delivery service, not goods.

    Read More

  • E-Commerce In Mauritius

    1049 Words  | 5 Pages

    1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.

    Read More

More about Case Study: Supply Chain Management Of Flipkart

Open Document