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Case Study: Sustainability Luxury Brands

873 Words4 Pages

Sustainability Luxury brands are luxury products and services that are branded to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. Green fashion refers to clothing that uses environmentally sensitive fabrics and responsible production techniques. Both luxury and sustainability rely on consumers buying less but better. Exclusive in nature and with higher pricing, luxury fashion could be more adaptable and able to incorporate sustainability into its supply chain, manufacturing and overall policies. (Thomas, D 2015)

Some sustainability issues are-
Raw material sourcing
Animal treatments
Human work conditions
Manufacturing methods polluting the local environment
Destruction of the environment

There are some aspects of luxury which seems to be in contradiction with sustainable development perspectives and ethics are- waste overexploitation of …show more content…

Some rich identities own helicopters, private planes or huge car autos whose CO2 preparations are very tremendous and the measure of contamination in the air is noticeable. For instance, in autos creation, luxury industry can offer electric or hydrogen engines. We all have a pre conceptual mind set where we think that everything that is rare is therefore expensive. The people who combine luxury and rarity are the ones who like to buy goods sold from the endangered species such as Tiger skin from Siberia, wild caviar, elephant tusk and so on. These people only value things on the bases of the rarity on the raw material used to make the product. This concept which the people hold is totally a misunderstanding of what basically luxury is. therefore in order to rectify the situation, luxury has nationally and internationally found solutions by setting up farming for eggs, ostrich farming, and crocodile farming for skins instead of focusing on illegal

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