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Swot Analysis Of Tario Pr

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TARO PR (TARO Public Relations) is a small private boutique-type agency specializing in publicity and promotions. The main areas of work are film and television industry, with some previous experience in lifestyle marketing. Although the company is rather new, it works with several film distribution, production and television companies, with Elevation Pictures being the biggest client. The provided services usually include full management of the client’s product marketing and publicity, which includes but is not limited to screening and event organization and management, securing national publicity in traditional and new media sources, development of marketing campaign, talent representation and wrangling in the Canadian film and television market. Based on the internship completed in the role of Publicity and Promotions Assistant, this essay will analyze the management practices prevalent at TARO PR, recognize their strengths and weaknesses and draw conclusions on personal implications from the company’s management strategies.
To begin with, TARO PR …show more content…

Although most creative organizations are striving to achieve flat organization style, some hierarchy and control are paramount for successful delivery of creative projects and, therefore, finding new clients. Established communication channels, disagreement resolution techniques, efficient share of knowledge and skills between employees, division of tasks, employee involvement and evaluation - all these factors are vital and have to be considered while building management practices for any creative company. Overall, this experience will be helpful in future entrepreneurial projects of establishing a private company of my own or working in a larger organization and applying these practices to achieve and promote creativity within the departments and

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