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Case Study: Tanjong Jara Resort And Imperial Hotel Tokyo

1466 Words6 Pages

As an assignment for Room Division Accommodation Service Operation and Standard subject, students need to do a research and write an essay about Comparison of Rooms Marketing.
Every student is required to research and compare two 5 star accommodation properties which are hotel, resorts, boutique hotel and other on web-based marketing of their room’s product and service internationally. I would like to compare two 5 star hotels which are Tanjong Jara Resort and Imperial Hotel Tokyo. The reason why I chose Tanjong Jara Resort Hotel was that I did an internship from April to July 2016 in this hotel and the experience became unforgettable memory. The reason why I chose Imperial Hotel Tokyo was that I read an article in Japanese newspaper about the Imperial Hotel stuff named Yukiko Koike whose hospitality toward each guests was excellent. She treats her customers like her family. Therefore, I wanted to know more about Imperial Hotel in Tokyo. Tanjong Jara Resort Hotel is traditional Malay themed resort that features rooms with a traditional design. Imperial Hotel Tokyo is set in 1890 and the hotel is a minute’s walk from shopping district of Ginza, the Imperial Palace, Hibiya Park, Marunouchi, and Kasumigaseki. The hotel is fully equipped with hospitality of Japanese tradition and the most advanced equipment. Imperial hotel has established a high bland power and has been providing excellent service through 126 years of history.

Based on the website, Tanjong Jara Resort Hotel is

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