ipl-logo

Tata Nano Case

1317 Words6 Pages

The prime aim of the research is to deduce the impact that marketing and positioning has on customer purchasing decision in the automobile industry. The research considered the case study of Tata Nano, and comprehended the reasons for the car to be a marketing failure. The other objectives of the study are:
• To establish a relationship between marketing, product positioning and sales in the automobile industry
• To examine the processes that were adapted to market Tata Nano
• To scrutinize the impact that the marketing and positioning strategies of Nano had on the Indian customers
• To recommend effective marketing and positioning strategies to Tata, to help the firm report an increase in sales of the Nano

1.4 Research Questions
Following …show more content…

Customer value is central for the survival of any organization and calls for the competence to “out-think” and “out-value” the competitors, thereby gaining competitive advantage through marketing strategies. The customer value is the positive residual difference between the total benefits and the total costs. The purpose of all marketing activities is to satisfy customer needs and wants through maximization of the value delivered to them. In the modern market scenario, where firms are competing for market share rather than profitability, it is rightly deduced that marketing has a crucial role to play. In fact, it needs to be inter-woven in all business functions and across the …show more content…

the low-income consumers and found that in developing economies, nearly 50% of the purchasing power resides in this segment and major expenditure is on food, housing and household goods. Subrahmanyan & Gomez-Arias (2008) analysed the consumer behaviour of BOP consumers and concluded that regardless of the limited income and resources, BOP consumers aspire not to meet their survival and physiological needs but also meet their higher order needs for developing social capital for cultural motives or as compensatory mechanism. From this psychological approach, Kraus & Stephens (2012) view social class as the catalysts of shaping the basic facets of the self and patterns of relating to others. Thus, it will obviously influence the buying behaviour as well. Srivastava (2013) studied the consumer behaviour of usually lowly priced FMCG goods in India and found

Show More
Related

  • Xacc 280 Week 1 Mini Case

    247 Words  | 1 Pages

    In this case I will be investing $100 and the assumption is that it will be compounded monthly. Investing that for 5 years earning 5% p.a interest. My interest percent monthly will be 0.05/12, and I would get .0042%. Number of payments that is 12 months times 5 years for the first scenario to get 60 total payments. My payment is as discussed earlier of $100.00 a month.

    Read More

  • Case 36-521 Unit 6

    300 Words  | 2 Pages

    I’ve got some feedback on Barron’s draft: 36-521.02.B – This subsection says we can hold the patient while the screening agency (SA) reviews the application, which is good. However, we want to hold the patient while we make the application to the SA, too. We’d be fine with a timeframe for the hospital to make the application. 36-521.02.D – We have two comments here. 1) As drafted, the subsection says that if a Certificate of Hold is issued by the SA then a hospital can hold a patient for 9 hours, once medically cleared, while waiting for transport to the SA.

    Read More

  • Dmx Case

    435 Words  | 2 Pages

    DMX Arrested on Charges of Tax Evasion Photo Credit: The Boom Box Earl Simmons or more famously known as DMX, was arrested and charged with tax fraud in New York. DMX is a rapper, record producer, and an actor. According to reports, he was alleged to have hidden millions of dollars in his income statement from the Internal Revenue Service. He avoided paying his taxes which amounted to a total of $1.7 million over the past couple of years from 2002 to 2005.

    Read More

  • Dietz V. Finlay Fine Jewelry Case

    543 Words  | 3 Pages

    To: Professor Brian Butcher Esq. From: Jessica Grimes Subject: Case 4 Date: 04/30/2017 Business Brief With Dietz v. Finlay Fine Jewelry case we see Dietz was working with a customer and became confused with the transaction. Dietz employee gave the irate customer an unauthorized ten percent discount for their troubles (Walsh, 2013).

    Read More

  • Adam Lanza Case

    1451 Words  | 6 Pages

    Newtown, Connecticut, is a city full of parks and fields for thousands of residents. It is a tranquil place with maintained public peace and order. (children laughing sound) However, just 5 years ago, 20-year-old Adam Lanza fatally shot 20 children between six and seven years old, as well as six adult staff members. Before driving to the school, he shot his mother twice in the head when she was in her bed.

    Read More

  • Reflection On Marketing Simulation: Managing Segments And Customers

    1750 Words  | 7 Pages

    Moreover, C being the least price sensitive, it would be the most willing segment to pay the premium for the superior product performance. At the beginning of the simulation, Minnesota Micromotors’s market share for this segment was just 4% - there was a huge potential for growth. Moreover, Segment C consistently had the highest gross margin per unit ($58.36 for 2012 Q3) which indicated that Segment C could be the most profit generating customers for Minnesota Micromotors. Improved efficiency in my sales salesforce and effective marketing communications were very critical in communicating Minnesota Micromotors motors’ value to customers, and formed the key differentiators in managing Minnesota Micromotors’s dual sales force and distribution channels – hence I planned to invest adequately in the “Integrated marketing communication and training” in every quarter. Also, having the market ‘intel’ and customer feedback were ever critical to make any changes to pricing, budget and sales force allocation – hence I always invested on Market

    Read More

  • Xacc/280 Week 4 Mini Case

    513 Words  | 3 Pages

    1) a. current liability: Money that a business owner must pay to a creditor within 12 months of the balance sheet date is a current liability. Ideally, short-term assets, such as cash and accounts receivable, should more than offset short-term liabilities, such as accounts payable, notes payable and payroll. If they do, the company 's short-term liquidity position is positive, which suggests the company will likely meet its cash-flow needs and remain a going concern. It is wise for a business owner to remain alert to his company 's current liabilities and the cash and assets that will be turned to cash within one year to meet these obligations. 1) b. Long-term liabilities are due more than a year after the balance sheet date.

    Read More

  • Effects Of Consumerism On Poverty

    1361 Words  | 6 Pages

    Therefore, Consumerism has variety of meanings, it can be defend as protecting consumer interests, advertising, sales promotion decency, and the quality of the products. Also, it can be defended as consumer rights protection. Consumerism affects poverty because it causes some to consume more than they need, forces limits on choice, and influences

    Read More

  • Essay On Value Proposition

    1041 Words  | 5 Pages

    One of the hardest fought for attributes of a brand is knowing that customers consider that the brand has value. We learned in our lesson that perceived value is a key attribute towards selling a brand. Writing a value proposition and keeping it current could help these business leaders to determine and clarify the unique characteristics their business will need to identify to better market their brand. In this paper, I desire to convey what a value proposition is and how it can help leaders chart a successful course through changing times.

    Read More

  • Examples Of Consumerism In Brave New World

    806 Words  | 4 Pages

    Consumers can be from working and upper social class. Although in the book, the lower caste is conditioned to consume more of society. Evidence: “The idea was to make them want to be going out into the country and every available opportunity, and so compel them to consume transport” (22). Analysis: The author’s use of parallel, he wants the society “to be out going into the country” contradicts how he wants to “abolish the love if nature” (6). The use of punctuation makes it feel to the readers to be continuous and not much to pause.

    Read More

  • Tata Motors Case Study

    1250 Words  | 5 Pages

    INTRODUCTION In June 2008, TATA Motors announced the acquisition of brands Jaguar and Land Rover from the car producing giant Ford Motors. The deal was valued at US$ 2.3 billion and is considered an overall success even from intercultural perspective. On the contrary, the deal was speculated to be a huge failure as the world was entering into recession in 2008 and Jaguar Land Rover (JLR) was incurring huge losses. The deal was an all cash deal with 100% acquisition of Jaguar Land Rover’s businesses.

    Read More

  • Relationship Between Hospitality And Tourism Industry

    1572 Words  | 7 Pages

    First of all customer means A person who buys goods or services from a shop or business, loyalty means the state or quality of being loyal, faithfulness to commitments or obligations. So Customer loyalty is the key objective of customer relationship management and describes the loyalty, which is established between a customer and companies, persons, products or brands. “Customer loyalty is an essential aspect in any organization whether it is offering a good or providing a service. “Many organizations are looking for various ways to increase their customer loyalty as it has a positive effect on the profitability of the organization.” (Gremler 1996: 171, Abdullah et al. 2000: 826).The individual market segments should be targeted in terms of developing customer loyalty.

    Read More

  • Tata Communications Case Analysis

    930 Words  | 4 Pages

    1. INTRODUCTION Tata Communications is a truly global communications provider with operations, infrastructure and partnership across established and emerging markets.. Tata Communications focuses on serving key vertical segments, including banking & financial services and media & entertainment, as well as providing catalyst Tata Communications founded in 1986 by Indian Government, The TATA communication Headquarters is in Mumbai, Maharashtra. Mainly TCL key people is Vinod Kumar (CE & MD), the revenue US$2.6 billion (2011), operating Income US$182 million (2011)

    Read More

  • Reflection On Consumer Behavior

    1141 Words  | 5 Pages

    Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.

    Read More

  • Maruti Suzuki Case Study

    2531 Words  | 11 Pages

    Brief History of Company Maruti Suzuki India Limited is one of the leading 4-wheeler automobile manufacturing company in India. It is a subsidy of Japanese manufacturer Suzuki. The company was founded in the year 1981, and the first manufacturing plant was set up in Gurgaon, Haryana. The company was previously known as Maruti Udyog Limited. It entered into a Joint Venture Agreement with Japanese Automobile giant Suzuki.

    Read More

More about Tata Nano Case

Open Document